In early June, UXLINK officially announced that its registered users have exceeded 10 million, becoming the first product in the Web3 SocialFi category to reach this milestone. The saying "it takes years to freeze three feet of ice" holds true; what magic does UXLINK possess that allows it to break through the increasingly competitive Web3 social landscape and achieve such efficient and sustained growth? Today, let us delve into the essence of UXLINK's user growth by examining its three core values.

What is UXLINK?

As a product positioned for Web3 social networking, UXLINK's product structure is divided into three layers.

Layer One: UXLINK Application Layer

The UXLINK application layer primarily provides basic product services for ecological applications, including growth fission and group functions. This layer utilizes MPC-TSS wallet account services and group-based EOA account services to lower user entry barriers and protect asset security. The main products include:

1. UX Wallet & DID: Users can create an MPC-based AA enhanced wallet through Telegram, enabling social recovery and custody while balancing security and low entry. When creating a wallet, zk technology is automatically used to establish an SBT based on real-world connections, protecting privacy while inheriting self-sovereign identity and off-chain social interactions.

2. UX Group: Groups are the basic units of the UXLINK social network, managed by AI to optimize group resources and data, enabling empowerment.

3. UX Social DEX: Users can directly trade crypto assets based on the AA wallet. IDO platforms and lending platforms will be launched subsequently.

Layer Two: Protocol Service Layer and Infrastructure Layer - Supporting External Scenario Expansion

The protocol layer provides open interfaces, allowing developers to efficiently manage user social identities and relationship data through APIs and ABIs, ensuring seamless integration of dynamically composed on-chain social applications.

The infrastructure layer adopts a hybrid scalable architecture (EVM + IPFS + Cloud), integrating EVM chains such as Ethereum mainnet, Arbitrum ONE, BNB Chain, and Base Chain, as well as decentralized storage and centralized data indexing services, fundamentally preserving ecological scalability.

For interface expansion, UXLINK aims to break through the limitations of Web2 marketing SaaS platforms, where user data value is no longer singular; each application scenario represents a new dimension of value. This is key to breaking the social death spiral.

Layer Three: Social Liquidity Layer (Upcoming)

This is a user-sovereign infrastructure that allows social relationships and data to be assetized and flow, supporting users and developers to safely circulate their social assets across different public chains and Dapps.

Compared to the previous two generations of SocialFi products, UXLINK targeted the niche of acquaintance-based social networking from the outset, designing a dual-token model on the asset side to integrate asset attributes. The product architecture is relatively complex, divided into the basic application layer, protocol service layer, and infrastructure layer, with mutual support and complementarity. At the same time, UXLINK has left ample interfaces for the integration of external protocols, forming a social ecosystem that includes traffic entry, social asset trading, and infrastructure. This system design aims to overcome the issues present in the previous two generations of SocialFi products, such as insufficient user profit expectations and overly closed systems, striving for improvements in openness and user benefits.

User Growth Catalyzed by the Concept of "Acquaintance-Based Social Networking"

UXLINK's core strategy is to construct a social network based on acquaintance relationships. In the real world, most of our social interactions occur among acquaintances, such as communication and collaboration. This acquaintance-based social networking, built on a foundation of trust, is the primary form of authentic social interaction. At the same time, acquaintance-based social networking has a natural network effect. It can easily transition from one-to-one to many-to-many and group forms, making it easier to form a three-dimensional social relationship network. In social media and other scenarios, stranger interactions can also transform into acquaintance relationships, becoming an important channel for expanding social networks.

UXLINK deeply integrates this acquaintance-based social concept into its SocialFi products.

Its core technology captures the frequency and density of social interactions, creating a Web3 social ecosystem based on real-world socializing. In fact, social products centered on acquaintance relationships have been widely validated globally, with leading products like WhatsApp and Facebook exemplifying this. With this vast user base and complete infrastructure, we can expect the UXLINK ecosystem to usher in a new wave of SocialFi in the future. This innovative model of transforming real-world social networks into Web3 forms brings new social interactions and value possibilities to a wide range of users and developers. Let us look forward to the exciting developments of UXLINK and other SocialFi projects in the future.

Core Value One: Redefining and Strictly Controlling "Registered Users"

As mentioned at the beginning, UXLINK currently has over 10 million registered users and is the first and only SocialFi project in the global Web3 social field to officially enter the ten million club, surpassing all other projects that have been launched or are yet to be launched. In the past, we may have preferred to evaluate a SocialFi product based on TVL rather than user numbers, largely because user numbers could be inflated or include zombie accounts, failing to bring actual value to the product and community.

However, for UXLINK, they strictly control the concept of "registered users" through product design. It is not simply having a UXLINK account or wallet that qualifies one as a registered user; rather, it requires invitations among acquaintances, verification through human-computer interaction, and actual use of the UXLINK series of DApps to be considered a formal registered user. Despite these restrictions, the number of registered users reported by UXLINK still exceeds 10 million, ranking first among Web3 SocialFi projects.

Even when compared to the recently viral NOTCOIN mini-game within the Telegram ecosystem, where the criteria for counting users are significantly stricter, UXLINK's users have a higher proportion of on-chain interactions, greater daily active users, and stronger user-product stickiness, indicating UXLINK's prominent position in the minds of Web3 social users.

Core Value Two: An Unprecedented Community Makes the Ceiling Difficult to Estimate

For almost any consumer product, community consensus is the foundation that supports its growth and token price, especially in the SocialFi sector that combines social and financial attributes, where community consensus determines the upper limit of a product. Although the official TGE has not yet been launched, user consensus around UXLINK has already begun to take shape.

Currently, UXLINK has over 1.6 million community NFT holders, with each community NFT serving as an airdrop certificate for the $UXLINK token, and this number is rapidly increasing. Even before the airdrop, UXLINK had already accumulated over a million token holders through anti-witch-hunt actions.

The more token holders there are, the higher the project's TVL, and the stronger the market consensus around the project; this consensus will lead to more transactions, thereby enhancing token liquidity. The interplay between community consensus, TVL growth, and token price creates a positive feedback growth loop, achieving rapid and sustainable user growth.

Currently, UXLINK is not only the SocialFi project with the largest number of global users but also the one with the most holders. It has accumulated an unprecedentedly strong community consensus even in the pre-TGE phase, and this is rapidly growing over time. As of now, it remains difficult to estimate where UXLINK's ceiling lies.

Core Value Three: A Complete Token Economic Model Introduces Positive Externalities to the UXLINK Ecosystem

If consensus determines the upper limit, then the design of the economic model largely determines whether a product's growth is fleeting or sustainable. Looking at past experiences, the first two generations of SocialFi products either had overly grand positioning or excessively emphasized the "Fi" attributes, ultimately failing to attract a broad user base for long-term sustainable growth. In this regard, UXLINK aims to pursue maximum returns based on fairness for both the overall ecosystem and its participants by employing a classic dual-token economic model, thereby injecting positive externalities into the ecosystem to support sustained rapid growth.

Additionally, the primary governance token, $UXLINK, has very clear and essential usage and consumption scenarios within the UXLINK ecosystem. $UXLINK is mainly used for community governance and capturing real yield distribution to token holders from the UXLINK ecosystem. Currently, the UXLINK ecosystem covers over 100 partners, with plans for future expansion. Moreover, any usage of data from calls to the UXLINK protocol requires payment in $UXLINK. From an economic model perspective, $UXLINK cannot be generated out of thin air; it must be purchased on exchanges, creating buying pressure, such as paying $TON for advertising within Telegram.

On the other hand, the massive user interactions within the UXLINK platform and ecosystem also require a certain transaction fee. Although UXLINK's current strategy is to charge the utility token $UXUY as a fee, as the user base grows, once it starts charging $UXLINK in the future, it will create buying pressure at the level of tens of millions of users. From the project's perspective, this is also UXLINK's profit model, which is already in a profitable state when calculated based on TOKEN value. Therefore, under the premise of a determined maximum supply of $UXLINK, all scenarios involve purchasing and consuming this token, which in the long run creates a clear deflationary mechanism, forming stable price support and helping UXLINK achieve sustainable development. In contrast, other social mini-games like NOTCOIN lack this attribute in their economic models. For this reason, compared to other Telegram mini-games and bots, UXLINK's rich social ecosystem gives it a unique positioning, and its complete economic model injects continuous vitality.

UXLINK and Its S-Class Team

As evaluated by Seven X Ventures, UXLINK is a typical configuration of S-class founders leading an S-class team. They have deep experience in the internet industry, accumulating rich frontline experience in product development, user growth, operational management, and financing. They have previously managed social products with over 100 million users, demonstrating exceptional execution and resource integration capabilities.

Upon entering the Web3 field, the UXLINK team has shown remarkable learning and iterative abilities. They quickly grasped the concepts, technical frameworks, and token economic models of Web3, not content to follow the paths of pioneers but instead finding their own positioning and entry points. With their extensive entrepreneurial experience, the UXLINK team can efficiently deliver products and implement large-scale marketing activities in a short time while widely connecting with partners. They have unleashed strong execution and resource integration capabilities, laying a solid foundation for UXLINK's rapid development.

Accessible Web3 Social Mass Adoption

Looking at the big picture, the current crypto market is undergoing rapid updates and iterations, reminiscent of the internet wave of the 1990s. In this new wave of technological trends, Farcaster and UXLINK stand out as leaders in the Web3 social domain, each showcasing their unique ecological strategies. Farcaster adopts an open protocol and developer-friendly approach, encouraging innovation and diversity. This strategy promotes rapid ecological expansion and enriches user experience.

Similar to Farcaster, UXLINK also adheres to the principles of an open ecosystem and developer support, ensuring technological innovation and application diversity. However, UXLINK places greater emphasis on promoting sustainable ecological development and active community participation. By incentivizing early users and community governance, UXLINK ensures fairness and growth incentives while driving application innovation through infrastructure development. The efforts made by the UXLINK team are already showing results, with efficient and stable user growth and an emerging community consensus serving as the best evidence. It can be anticipated that, under the materialist view of history, the transition from Crypto Adoption to Mass Adoption is an inevitable realization.

The emergence of the first ten million club marks a milestone moment on the road to mass adoption of Web3 social networking.