Pump.fun launches live streaming feature, is Meme-style live commerce coming?

Author: Deep Tide TechFlow

What was bound to happen has finally arrived.

Meme amusement parks and Pump.fun, which can generate thousands of "土狗" (local coins) in a day, announced today on their official Twitter that their platform now supports live streaming features.

With the Kardashian family's drama and American celebrity Iggy's launch of the celebrity coin Mother, under the influence of the traffic economy, a live streaming room that allows for coin issuance and interaction clearly meets the needs of many investors.

The live streaming e-commerce model that has thrived domestically has finally swept into the crypto space.

Instead of tipping beautiful women or watching celebrities promote products, why not tip developers and buy some Meme coins that are set to rise?

The launch of Pump.fun's live streaming feature means that from the creation, launch, to promotion and operation of Meme coins, it almost provides a one-stop, low-threshold, and user-friendly SaaS platform;

All you need is just an idea about a meme; if you are a celebrity, it will be even more advantageous.

Issue coins, appear on screen, persuade, and then "harvest the investors."

Simple Enough

How to enable this live streaming feature on Pump.fun? The steps are remarkably simple.

According to the official Twitter introduction, you can create a token as you normally would, or it’s fine if you already have an existing token.

Once the token is launched on Pump.fun, a [Create Live Stream] button will appear right above the price chart, somewhat like starting your own video conference where you can adjust your audio and camera before clicking to start the live stream for meme promotion.

Issuing coins is simple enough, and real-time promotion after issuing coins is also becoming easier.

Imagine two scenarios: one where a Meme coin is promoted through static text on TG and X after its release; the other where the token's developer or spokesperson directly explains next to the price chart why you should be bullish.

The effectiveness of these two customer experience methods is clear.

After all, any second-hand information and interpretations are no match for the team presenting themselves directly.

Concerns About Review

Since this feature was just officially announced, the actual launch and usage effects are still unknown, and the concept of live streaming e-commerce itself has begun to raise concerns in the community.

In the comments section under Pump.fun's announcement of this feature, some have already started worrying about how the platform will review extreme content, such as pornography or more outrageous behavior aimed at gaining attention.

After all, if there are no restrictions, outrageous streamers driven by profit will inevitably become more and more extreme.

We have also reported in the article "The Chaos of Meme Coin Live Streaming: For the Pump, You Might Even Self-Harm" that meme coin live streams relying on self-harm and incestuous pornography for attention are not uncommon; at that time, they were still using other platforms for live streaming.

If Pump.fun can handle both the creation of tokens and live streaming on one platform, it is clear that these individuals will broadcast on Pump.fun.

The crypto space is a place of freedom, but it should not become a lawless land; excessive absurdity will inevitably lead to consequences, ultimately benefiting no one.

Harvesting Investors, PVP Involution

The introduction of live streaming features is a natural progression for token issuance platforms reaching a certain stage.

If there is any way to increase traffic and attention, that method will certainly emerge and continuously evolve.

Especially for many investors, you may not understand the lofty white papers or the intentionally confusing technical narratives, but you can easily grasp the explicit calls to action in the live stream urging you to invest 1 SOL.

In this carnival belonging to investors, live streaming is just late; it will certainly not be absent.

At the same time, this is also a significant advantage for grassroots token issuance platforms compared to high-end launchpads and top-tier CEXs—open access with minimal review; capturing the sinking market and embracing the hype.

However, with the launch of the live streaming feature, the current state of Meme coin PVP will only become more severe.

Due to time zone differences, live streaming for token issuance will inevitably follow foreign time; it can be anticipated that prices will fluctuate more significantly during live streams, meaning that sniper bots and scientists will become regular viewers, even able to precisely enter the market at moments when a particular statement during the live stream provides immense emotional value, leaving latecomers behind.

When snipers leave behind the investors watching the live stream, those watching will also leave behind those who are not. By the time you wake up and see this Meme coin, it may all be too late.

Pump for fun, behind the more traffic-driven gameplay, the joy of pumping will certainly have someone footing the bill.