A comprehensive look at the hot traffic game created by Telegram and TON

Recent games in the Telegram x TON ecosystem have indeed caught attention; don't underestimate this combination. Although the TON ecosystem is currently in a relatively early stage, it is backed by Telegram's massive user base, which offers tremendous growth potential. Additionally, the TON Foundation has announced a series of grant projects to support innovations in social Web3, gaming, DeFi, and other fields, providing strong support for project development. With this substantial funding and the traffic boost from Telegram, games in the Telegram x TON ecosystem have recently become very popular, with user numbers and project enthusiasm rapidly increasing. In this issue, we will share two fun and engaging hot games.

Click to Mine Game ------ NOTCOIN

"Listed on Binance," "Attracting 30 million users," "5 million daily active users"—with this impressive series of targets, NOTCOIN is an innovative project that combines cryptocurrency with gamified elements, provided to users through the Telegram platform. This traffic-star game project has quickly attracted a large number of users due to its simple, lightweight, and fun nature, becoming one of the most active channels on Telegram.

Curiously, with so many Web3 game projects emerging today, why has NOTCOIN stood out and captured a large user flow? Analyzing from multiple dimensions, the main reasons are as follows:

Simple and fun game mechanics: First, NOTCOIN possesses the basic conditions of a "popular game." The gameplay is simple and profitable—users can earn virtual currency through the simple action of tapping the phone screen (Tap-to-earn). It is lightweight—similar to WeChat mini-programs, Telegram mobile games do not require an official cryptocurrency wallet, trading account, or transaction fees, which increases user participation, retention, and activity.

Diverse gameplay: Delving into the gameplay, which is the core of the game. NOTCOIN includes features such as team collaboration, point leagues, energy management, and referral rewards. These gameplay designs are clever, not only capturing existing users to improve retention but also rapidly spreading within the community to attract new users.

Community support and endorsement: NOTCOIN received public support from TON Labs and the TON Foundation from the very beginning, which serves as an endorsement for the project and increases user recognition. After launching on Binance on May 16, the brand endorsement effect will be further strengthened.

Natural customer acquisition channels: As an integration of Telegram and TON, NOTCOIN can maximize the use of Telegram's vast user base and easily accessible natural advantages to acquire users quickly and at low cost.

Open-source code and fair distribution: The game code of NOTCOIN is open-source, allowing developers to audit its operational mechanisms, ensuring transparency and fairness for the project.

Fair token distribution: The token distribution of NOTCOIN favors the community and users, with 78% allocated to miners, 9% to the ecosystem fund, 5% for community incentives, and 5% for developers, with no allocation for investors. This shows its emphasis on the community compared to many other projects. Its token economic strategy also includes relinquishing ownership and a 0% transaction tax, greatly enhancing the project's decentralization and fairness.

Meme attribute boost: Current market trends reflect that investors are increasingly interested in meme coins and community-driven projects. NOTCOIN carries meme attributes, catering to current market and investor preferences.

Technical support enhances project potential: The high performance of TON, utilizing a unique multi-layer multi-chain architecture, improves network scalability and transaction processing speed, providing a technical foundation for NOTCOIN's success.

Team operations: The team actively operates on social media platforms like Twitter and Discord, frequently promoting the game's earnings and fun in engaging ways. They also conduct various marketing promotions, especially on the main Telegram platform, to capture potential users.

From the above reasons, we can see that the most important factor is the game itself, which is fun, engaging, and profitable. This is crucial in the highly competitive Web3 market, highlighting the project's irreplaceability. The driving force behind its visibility in the market—support and endorsement from Telegram x TON—is also an indispensable reason for its success. After the ups and downs of the Bitcoin market, a simple and fun MEME-style game is indeed enough to attract various users. Now that it has been launched on Binance, this may indicate that NOTCOIN's development has a certain level of support, but challenges remain regarding its upper limits—the internal path planning of the project needs to maintain retention and longevity, along with external pressures from continuously emerging competitors.

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Next, we will share another recent traffic giant from the Telegram x TON ecosystem, a rising star—Catizen, the cat citizen mini-program game.

Virtual Pet GameFi ------ Catizen

Catizen (Cat Citizen) is a cat game built on the TON ecosystem, combining the metaverse, GameFi, and AI. The game has launched a revolutionary Play2Airdrop model, allowing players to earn future airdrops while playing. Its hot trend is on par with NOTCOIN, and it is expected to become the next traffic star on TON. Since the Beta test version launched on March 19, 2024, Catizen has quickly become one of the most popular GameFi mini-programs in the Telegram x TON ecosystem. As of May 17, Catizen has attracted nearly 6 million players, with daily active users close to 500,000, on-chain users reaching 260,000, and on-chain transaction volume exceeding 2 million, making it one of the fastest-growing projects in the Web3.0 ecosystem. The main reasons for its rapid growth are as follows:

Innovative game mechanics: Catizen combines multiple key concepts, integrating the metaverse, GameFi, and AI. It has innovatively introduced the play-to-airdrop model, allowing players to earn future airdrops while playing. This model not only addresses the main contradiction for players—the fun of the game—but also captures the key to player retention—the additional benefits of the game.

Launchpool model: In the Catizen game, the Launchpool model incentivizes players to stake game assets to earn in-game points $wCATI. This model enhances player participation and loyalty through rewards and incentives.

Emphasis on decentralized community and governance: Catizen values community building by providing governance tokens to loyal players, allowing them to participate in the decision-making process of the game. This decentralized governance model enhances players' sense of belonging and the project's transparency.

Project team's experience: The development team behind Catizen, Pluto Studio, has been involved in the Web2 mini-program game track since 2018, possessing extensive experience in developing and publishing mini-games, which enables them to effectively develop and promote Catizen. Currently, the Catizen team has signed contracts with 18 popular WeChat mini-games and will gradually launch them on the Catizen game platform, leveraging their valuable experience in chain transformation and rich experience in deploying on the TON ecosystem.

Strategic partnerships: Catizen's seed round has received investments from TON, Web3 Ventures, Mask Network, Y2Z, SecondLive, EMURGO Ventures, Moon Capital, and Initiate Capital.

Strong support from Telegram x TON: Catizen not only utilizes Telegram's vast user resources but also attracts a large number of players through an easily accessible gaming platform. It also leverages the advantages of the TON ecosystem, such as native integration with Telegram and USDT support, to provide users with convenient payment and transaction experiences.

Multi-chain deployment expands user base: Catizen has deployed bots on multiple blockchains, including TON and Mantle, allowing the project to reach a broader user base and increasing its visibility and usability across different blockchain ecosystems.

Marketing and promotion: Catizen has been showcased as an official project at important events such as the TON Hong Kong Wanxiang Conference and Token2049, increasing its visibility and credibility in the industry.

Clear future outlook and planning: Catizen has a clear future plan, intending to transform into a Telegram gaming platform and has signed contracts with several popular mini-games, providing direction for the project's long-term development. Catizen will later break through its own Gaming Bot positioning and transition to the third phase of project development—game Launchpool—empowering all loyal Catizen players and holders of its governance tokens.

Similar to NOTCOIN's success, Catizen's game is engaging and fun, backed by Telegram x TON. However, unlike NOTCOIN, the Catizen team has a professional background in mini-games, which enhances the competitiveness of the game itself, especially in terms of future planning, which is clear and straightforward. This undoubtedly boosts players' and investors' confidence in the game. Even though it has not yet launched on Binance, it has already raised a significant amount of funding in the seed round. Moving forward, the focus on Catizen will be more observational; with experience, funds, and a foundational market, will the story written in the roadmap come to fruition? This is what investors care about; will the game continue to update and iterate while maintaining its appeal? This is what players care about.

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Conclusion

From the success of these two hot game projects, it is evident that the collaboration between Telegram and TON is outstanding. Telegram provides a vast user base and market, while the TON chain offers infrastructure and strong financial support. The chosen track is also very smart; by integrating mini-program games through Telegram, it is easily accessible and fun, aligning with the user profile of Telegram. In this powerful context, both NOTCOIN and Catizen have gained recognition from players and market attention due to their project quality and uniqueness, soaring to popularity. It might be worth experiencing these two hot mini-games firsthand; in addition to entertainment, you might also earn a considerable amount of token incentives, which could be the next hundredfold coin.