Bloomberg: Following the Miami F1 Grand Prix, Crypto.com aims to sponsor more sporting events

ChainCatcher news, according to Bloomberg, after committing to become the title sponsor of the F1 Formula Racing Florida event------Crypto.com Miami Grand Prix, Crypto.com aims to sponsor more sports events.

The digital asset trading platform sees sports as a catalyst to reach non-crypto enthusiasts. "We will double down on executing our strategy," Crypto.com Chief Marketing Officer Steven Kalifowitz told Bloomberg.

Kalifowitz stated that since focusing marketing efforts on sports, Crypto.com's visibility has significantly increased, adding that Crypto.com now has over 100 million users.

It is reported that the company recently postponed its planned retail expansion in South Korea and is undergoing a hiring campaign, expecting its total workforce to increase by 1,400, after cutting one-fifth of its staff earlier in 2023 to control costs following a market crash.