Rising dark horse in the dialogue trading track 4E Exchange: Dominating the Vietnam AppStore download rankings, with daily trading volume exceeding 50 billion USD

Interviewer: Lemon, ChainCatcher

Guest: 4E Exchange

Editor: Marco, ChainCatcher

"With a 24-hour trading volume close to $50 billion, topping the download charts in Vietnam's App Store, and having signed on as a sponsor for the Argentina national football team…" Any one of these achievements could easily make headlines in the crypto market, yet this impressive report card belongs to the 4E Exchange platform (abbreviated as 4E), which has only been online for 8 months.

As BTC breaks through $70,000 and the MEME market surges, the crypto market has clearly entered a bull market phase, with more and more users and funds pouring in, leading to an expansion in the volume of crypto assets.

As the primary entry point for users into the crypto world, trading platforms have naturally experienced explosive growth. In addition to established platforms like Binance, OKX, and Coinbase, many new platforms have emerged, with 4E being one of them.

Unlike the commonly seen CEX platforms, 4E Exchange is dedicated to creating a one-stop global financial asset trading platform that supports not only crypto asset trading such as spot and contract trading but also trading in forex, US stocks, indices, gold, and other commodities.

4E Exchange integrates different financial assets into one platform, allowing users to trade high-quality global assets with a single click using crypto assets. This not only eliminates the cumbersome steps of cross-asset and cross-platform trading but also meets the diverse risk preferences and investment strategy needs of users.

Additionally, in product design, 4E places great emphasis on user experience. For traditional finance novices who want to understand crypto asset trading, the 4E platform has launched a "chicken dinner product," which allows users to predict whether the price will go up or down without needing to judge the magnitude of the asset's price change at expiration. Users simply choose "guess long" or "guess short," with zero fees and the ability to place orders for just $1, simplifying complex crypto derivatives while reducing the participation threshold in a fun, game-like manner.

A market-related person from 4E Exchange revealed that currently, 70% of users on the 4E Exchange platform are crypto users, while 30% are traditional finance users.

Although the name 4E Exchange may be somewhat unfamiliar in the trading space, its app ranks first in downloads on Vietnam's App Store. As of March 13, data from Nonce showed that 4E Exchange's global ranking has risen to 38th, with 158 listed assets and a 24-hour trading volume of $50.22 billion.

From the operational data, 4E Exchange can be considered a new dark horse in the trading space, securing a place in the crypto market with its diversified product advantages.

ChainCatcher discussed with 4E Exchange the "advantages of the 4E trading platform, rapid rise growth strategies, opportunities in the CEX space, and how new entrants in the trading space can leverage the tailwind of the crypto market bull run."

Committed to Becoming a One-Stop Financial Asset Trading Platform

1. ChainCatcher: Since the last bull market, competition in the crypto trading platform space has entered a heated phase, and the CEX market structure has basically stabilized. According to the "2023 CEX Market Report" released by 0xScope, Binance still holds over 50% market share in spot and CEX derivatives trading, with OKX, Upbit, Bybit, Coinbase, and others sharing the remaining market. Given that 4E Exchange launched in July last year, why did you choose to enter the crypto space at this time? What was the impetus for the platform's establishment?

4E Exchange: We are optimistic about the potential of the cryptocurrency market. Through observation and analysis of existing crypto trading platforms, we found that although half of the market share in the crypto market is held by leading platforms, they still have issues with poor user experience and inadequate services.

Moreover, the crypto market is still in a phase of rapid development, and temporary leadership does not guarantee long-term success; it depends on how well we understand and meet user needs.

We launched 4E at the beginning of the bear market three years ago, focusing on in-depth research and product refinement. After multiple internal tests, the product has become mature and stable, coinciding with the end of the bear market, so we officially launched in July last year to ensure we could offer better choices to users in the new bull market cycle.

2. ChainCatcher: What is 4E Exchange's positioning in the crypto market? What problems do you aim to solve?

4E Exchange: The 4E platform is committed to becoming a one-stop financial asset trading platform. While the cryptocurrency market has immense potential, it also exhibits clear cyclicality, and traditional financial markets such as forex, commodities, and US stocks are equally full of opportunities.

However, current players in the financial market—stock traders, forex traders, and crypto asset traders—belong to different camps and are disconnected from each other, requiring users to frequently switch between different platforms. The trading barriers between different markets make asset allocation cumbersome, and high entry thresholds and operational inconveniences deter many investors. 4E aims to address these issues.

By developing a diverse range of products, the 4E platform has gathered trading options for crypto assets, including spot and contract trading, as well as traditional financial assets like US stocks, indices, forex, and commodities. Users do not need to frequently switch accounts and platforms; they can trade high-quality financial assets globally with a single click anytime, anywhere, enhancing investment convenience and efficiency.

Compared to the complex buying and selling processes of traditional brokers, the operational steps for financial assets on the 4E platform are very simple, whether for stocks, indices, or forex.

3. ChainCatcher: What kind of team built 4E Exchange? What experiences do they have in the Web3 industry or in the past? How can they contribute to the platform's development?

4E Exchange: 4E is built by a team with rich Web3 experience and diverse backgrounds in traditional finance.

Some team members come from top exchanges in the Web3 industry, such as Binance, OKX, Bitget, and Huobi, and they possess extensive Web3 experience, allowing them to deeply understand the potential and applications of blockchain technology, providing support for the platform's technical architecture and product design.

Other team members come from traditional finance sectors such as banks, investment institutions, and securities firms, offering deep insights into the traditional financial market. This experience and knowledge enable the platform to better understand user needs and design products and services more suited to the traditional financial market.

Establishing a Position with Diverse Product Advantages

4. ChainCatcher: As a newcomer in the trading space, what are the advantages of the 4E Exchange platform?

4E Exchange: In summary, our advantages lie in our diverse product line, strong technical support, good user experience, and a spirit of continuous innovation. These advantages will help us gain more market share and user recognition in the competitive trading space.

5. ChainCatcher: Crypto exchanges essentially serve as important custodians of user funds, and ensuring fund security is fundamental. How does 4E Exchange ensure the security of user funds?

4E Exchange: In terms of fund management, 4E employs a multi-wallet separation mechanism, using multi-signature and threshold signature technology to ensure the security of the private key signing process. Multiple backups in different locations ensure the availability of private keys, and our self-developed secure hardware guarantees the safety of storage.

At the same time, in all aspects of asset management, the 4E exchange treats not touching user assets as a strict principle integrated into daily management. All operations involving assets strictly adhere to regulatory requirements and procedural standards to ensure operational safety and compliance, minimizing the possibility of human risk.

6. ChainCatcher: Technical stability is also an important indicator of whether a trading platform is excellent, especially in the face of highly volatile contract products, which can easily lead to systemic issues like pinning and downtime. How strong is 4E Exchange in terms of technical systems? How do you avoid these problems?

4E Exchange: We continuously maintain high investments in risk control models and technical research and development, forming a comprehensive risk control system that includes the fairest index pricing system, limit mechanisms, order restrictions, position limits, and liquidation mechanisms.

For example, we use marked prices to avoid forced liquidations caused by abnormal market fluctuations, calculated based on the weighted average of spot quotes from multiple exchanges, characterized by diverse price sources and rigorous, transparent calculations, helping to smooth price fluctuations and maintain market stability.

In terms of liquidation mechanisms, we implement position limits, limit mechanisms, and friendly liquidation mechanisms to comprehensively protect users from market manipulation and abnormal fluctuations. We implement a tiered maintenance margin system to prevent large position liquidations from having a severe impact on liquidity, minimizing users' liquidation risks and preserving their positions and rights.

This series of mechanisms effectively ensures the safety of user assets. Since its establishment, there have been no incidents of liquidation, pinning, chain liquidation events, or negative balance events caused by abnormal market phenomena.

7. ChainCatcher: What is 4E Exchange's stance on compliance? What efforts has the platform made in this regard?

4E Exchange: Seeking compliant development under relatively certain policies is 4E's principle. Although compliance costs are high, we still spare no effort in establishing offices in multiple locations worldwide, actively promoting the compliance process through a comprehensive layout, and seeking safe and steady development.

Currently, we have achieved good results, having obtained financial licenses from multiple countries, including Malaysia Labuan, CySEC Regulation, MiFID II, BaFin Registration, MSB Canada, and MSB U.S.A.

Topping the Download Charts in Vietnam's App Store, Daily Trading Volume Exceeds $50 Billion

8. ChainCatcher: According to data, the 4E Exchange app ranks first in downloads on Vietnam's App Store. Why is it so popular in Vietnam? What other efforts has 4E Exchange made in expanding into international markets?

4E Exchange: In the Vietnamese market, 4E has actively launched a series of marketing and promotional activities, including social media marketing, sponsoring offline events, and establishing partnerships with local partners. These actions have effectively promoted business expansion, increased brand influence, and attracted more users to download and use the app.

In expanding into international markets, 4E customizes services based on the characteristics and needs of different countries and regions, including establishing localized teams, providing multilingual support, improving and innovating products and services, complying with local laws and regulations in trading rules, accepting local payment methods, and building partnerships with local financial institutions, exchanges, and other relevant partners.

9. ChainCatcher: Data from CoinMarketCap shows that on February 28, the 4E Exchange platform's 24-hour spot trading volume exceeded $10 billion (at $12 billion), while Binance's spot trading volume was $27 billion. As a new trading platform, how has 4E Exchange attracted such significant funds? What does the contributor group for this trading volume look like?

4E Exchange: First, 4E originally had a solid foundation of high-quality crypto user traffic, and the founder has mature experience in overseas traffic growth and operations strategies.

Additionally, 4E places great importance on collaborating with communities and KOLs. We have already seen initial success in KOL operations, managing a large KOL network organization. Asia is one of the most active regions for cryptocurrency trading, and in several core Asian markets, 4E has established partnerships with numerous KOLs and communities, attracting a large number of users to the platform. One KOL can bring over $100 million in trading volume to 4E.

10. ChainCatcher: In the already stabilized CEX market, how can 4E Exchange stand out in the short term in the fiercely competitive trading space? What unique product layouts or operational strategies do you have?

4E Exchange: It relies on products and services.

1. We innovatively provide one-stop trading services for cryptocurrencies, forex, stocks, indices, and commodities, offering users more opportunities for asset appreciation.

2. We adhere to a user-first principle and establish a strong and comprehensive customer service system, available 24/7. Users can receive responses to any issues within 3 minutes, enhancing user trust and satisfaction through timely, professional, and thoughtful service.

3. We launch various promotions and incentives to attract user participation and activity, such as rebate activities, trading competitions, and new user registration rewards.

11. ChainCatcher: Some viewpoints suggest that crypto exchanges have now entered a battle for existing market share, with exchanges like OKX actively laying out Web3 wallets as a way to explore new traffic growth points. What is 4E Exchange's attitude towards the phenomenon of trading platforms entering the wallet space? What applications or actions can still bring new traffic to the industry?

4E Exchange: Currently, 4E's main task is still to focus on its core business and concentrate on optimizing and innovating financial products. We believe that the cryptocurrency industry is still in its early stages compared to traditional financial assets, with a relatively small user base and capital scale. Therefore, it is more important right now to bridge traditional finance and cryptocurrency, attracting users and capital from the traditional finance sector into the cryptocurrency market, thereby bringing new users and traffic to the industry.

12. ChainCatcher: With the approval of the Bitcoin spot ETF in the U.S. and the approaching narrative of halving, BTC prices are climbing steadily, and the crypto market bull run seems to have arrived. The transition between bull and bear markets is often a key period for exchanges to reshuffle and reshape market structures. What preparations has 4E Exchange made to welcome this bull market?

4E Exchange: We continue to maintain high investments in our systems to ensure stability and smooth operation without downtime or pinning. At the same time, we are optimizing our products and services, simplifying products, enhancing trading depth, and providing a smooth user experience, which are all significant aids in attracting new users.

For example, our recently developed chicken dinner product is easy to operate and very popular among new users, making it very friendly for novices. Additionally, our Mini 1000x leverage contracts significantly improve the utilization of user funds. We have also recently launched the 4E Lite card in collaboration with Mastercard, which connects cryptocurrency and fiat payment channels, allowing for global consumption with crypto assets, avoiding card freezing issues. The card can be used in over 176 countries and 50 million merchants worldwide, gaining favor from users.

13. ChainCatcher: What new plans or themes does 4E Exchange have for 2024? What key business areas are you focusing on?

4E Exchange: We are actively promoting cross-industry cooperation and have recently signed on as a global sponsor for the Argentina national football team. This aims to reach a broader user base through collaboration with well-known brands and figures from different fields, enhancing brand awareness and providing users with a more diverse experience.

The spirit of football represents unity, passion, perseverance, and resilience, values that align closely with 4E's corporate culture. This collaboration is not only an important step for 4E in expanding brand influence and exploring global markets but also a significant move to promote the popularization and application of cryptocurrency worldwide.

In terms of products, 4E will primarily focus on enhancing user engagement and meeting diverse user needs.

In addition to optimizing and improving a wider variety of financial derivatives and trading tools, we will place greater emphasis on introducing more entertaining trading product categories, launching many low-threshold entertainment trading products, which may include trading competitions, asset trading games, and more.

These products will innovatively combine trading elements with entertainment elements, lowering the threshold while allowing users to enjoy more fun and excitement during trading.

In terms of market expansion, 4E will collaborate with more financial institutions in various countries and regions to lower thresholds and fees, providing an increasingly convenient and efficient experience for deposits and withdrawals.