OKX global brand ambassador Grealish launches the "my fabric" global brand campaign
Grealish will kick off a series of exclusive fan engagement activities starting with the "my fabric" promotional campaign launched today.OKX announced on the 22nd of the month, UK time, that it has renewed its partnership with Manchester City midfielder Jack Grealish, allowing him to continue serving as OKX's global brand ambassador. OKX is also the official sleeve partner of Manchester City. According to the agreement between the two parties, Grealish will participate in a series of exclusive fan engagement activities starting with the "my fabric" promotional campaign launched today.
The "my fabric" brand campaign focuses on Grealish and several other brand ambassadors' personal journeys, highlighting their relentless spirit and resilience, as well as the various challenges they have conquered in pursuit of their dreams. In the coming weeks and months, OKX will continue to expand its brand activities, with other yet-to-be-announced brand ambassadors making appearances through online and social platforms.
OKX Chief Marketing Officer Haider Rafique stated, "Whether it's the joy of victory or the frustration of defeat, sports have a compelling ability to resonate strongly with people. As a brand, we understand that if we can leverage our platform to provide fans with a unique perspective on their favorite players, it will bring tremendous value to them. Therefore, we are proud to launch the 'my fabric' campaign, bringing fans closer to the players and showing how they reached the pinnacle of their sports careers."
Jack Grealish said, "I am excited to continue my collaboration with OKX, as they are providing more exciting experiences for fans around the world. I am very willing to share snippets of my football career and how I overcame various challenges in the 'my fabric' campaign. I hope to inspire fans to pursue their dreams by sharing my experiences."
OKX first partnered with Manchester City Football Club in March 2022 and further deepened the collaboration in July 2022, becoming the official training kit partner for the club's 2022/23 season. In June 2023, OKX reached a new multi-year agreement with the club to become its official sleeve partner. Last year, OKX's collaboration with Manchester City Football Club was successful, allowing millions of fans worldwide to engage with the OKX brand through innovative Web3 experiences like OKX Collective. Fans can have close interactions with Manchester City players like Jack Grealish in the Web3 experience.
