Inventory of luxury brands with NFTs in 2023

Content

What are NFT fashion brands?
Which fashion brands already own NFTs?
Web3 luxury NFT fashion brands
Can existing fashion brand IP be used to create NFTs?
Luxury NFT fashion brands: Your takeaways

Today, fashion NFT brands are more popular than ever, with metaverses like Decentraland attracting over 8,000 unique visitors daily, ready to play, collect, and have fun.

So what does this mean? It means digital avatars are more important than ever, and people are now willing to spend big bucks on NFT clothing (known as "wearables") that can be worn in the metaverse, just like physical clothing. Virtual garments and accessories can help you make a statement or showcase your identity.

This creates a perfect opportunity for luxury fashion brands to get involved - and that’s exactly what we will explore in this article.

From Louis Vuitton and Burberry to Web3-exclusive brands like RTFKT and The Fabricant, here’s an in-depth look at the top luxury fashion companies in the NFT space.

However, before we dive into this, let’s address a key question.

The expansion of the fashion NFT niche market is faster than ever, with top brands launching their own collections in recent years.

What are NFT fashion brands?

First, let’s look at how luxury brands are using NFTs. In 2023, metaverse fashion is as important as real-life fashion, with millions of users wanting to showcase their personalities, hobbies, and even economic gains - what better way to do this than by wearing them in a virtual universe?

But just like real-life fashion, the Web3 world also needs trendsetters.

Luxury fashion brands saw this opportunity after the NFT boom in 2021 and jumped right in. Now, events like Decentraland's Metaverse Fashion Week host impressive fashion shows showcasing seasonal collections, enhancing the reputation and visibility of luxury brands and boosting sales.

Here are two more important reasons why many luxury brands are entering the NFT market.

Metaverse Stores

As you will soon discover in this article, many luxury NFT brands have opened their own virtual stores in the metaverse. Besides exposure, digital stores often increase the sales of brand NFTs.

For example, Gucci Vault in Sandbox showcases the company’s rarest vintage Gucci clothing, providing visitors with a convenient way to learn about the brand, its value, and history—an experience most users would never have in real life.

Digital NFTs

Many luxury fashion brands have good reason to launch digital NFT replicas of their latest physical clothing. Dolce & Gabbana's Collezione Genesi (more on this below) is a typical example of NFTs tied to physical items, with this collection fetching as high as $5.7 million at auction, proving the immense potential of physical NFTs.

With so many benefits in the virtual universe, it’s no wonder dozens of iconic IRL fashion brands have established a presence in Web3. Let’s take a look!

Which fashion brands already own NFTs?

Prada has been launching phygital drops featuring limited edition Timecapsule collections.

Prada

If a luxury fashion brand loves physical NFTs, it must be Prada. This iconic company launched its first NFT collection in September 2022, where users had to purchase physical items to obtain digital assets. So far, Prada seems to continue following the same NFT minting system.

Throughout 2022, Prada continued to release multiple Timecapsule NFTs. To obtain Prada collectibles, you must keep an eye on their upcoming Timecapsule physical clothing releases, with the floor price for this collection at 0.41 ETH at the time of writing.

Yves Saint Laurent

L'Oréal Group's most luxurious fashion brand, Yves Saint Laurent Beauté, debuted its NFTs in June 2022. Designed as 10,000 YSL Beauty Golden Blocks NFTs, they are essentially 3D blocks on a white background; however, each collectible opens the door to the brand's exclusive Web3 community.

Six months later, in January 2023, this iconic company launched a new collection to commemorate their perfume line, Black Opium. Similar to Prada, these NFTs also came with the purchase of physical Black Opium perfume from the company’s website.

Gucci

Among all the brands on our list, Gucci's NFT debut through Christie's was the most anticipated. This prestigious auction house launched the brand's first video collectible, "Aria," in May 2021, priced at $25,000.

Throughout 2022, Gucci opened a VAULT store in Sandbox, showcasing its most precious vintage clothing. The luxury fashion brand also collaborated with 10KTF to join the Roblox metaverse and partnered with BAYC creator Yuga Labs.

Louis Vuitton's collaborations include leading NFT artist Beeple.

Louis Vuitton

This iconic brand entered the Web3 world during the NFT boom in August 2021. In fact, their first product was a game app featuring the company’s mascot, Vivienne, traveling through Paris, where players had to find and collect NFTs created by Beeple, one of the best-selling NFT artists to date.

In April 2022, Louis Vuitton also launched a PFP NFT series featuring the Vivienne mascot, with limited edition assets available only to users who played the Louis: The Game Web3 experience and leveled up.

Burberry

Burberry first ventured into NFTs in June 2021 when it launched a limited edition phygital NFT toy collection through the open-world game Blankos Block Party. In 2022, it released a second NFT featuring the NFT character Minny B.

While these virtual drops are not all about wearables, each digital character embodies Burberry's iconic style in terms of prints and textures.

Dolce & Gabbana

Did you know this was the first physical luxury fashion company to release an NFT collection? D&G launched in September 2021, with the first piece selling for as much as $5.7 million.

Since then, the brand has increased its influence in the metaverse. In 2022, Dolce & Gabbana collaborated with big names in the NFT market, including The Fabricant and inBetweeners.

Balmain successfully collaborated with Barbie to enter the NFT market.

Balmain

You know that when brands like Balmain join this trend, NFTs are here to stay. This luxury fashion brand surprisingly collaborated with Barbie in January 2022 to launch its first 1:1 NFT, and their Web3 journey continues through MINTNFT's non-fungible thread NFT project.

Their latest innovation is the launch of an exclusive NFT membership club for the Fall/Winter 2022 Paris Fashion Week.

Givenchy

As one of France's leading luxury fashion brands, Givenchy was among the first to join the NFT trend in the summer of 2021. Their first collectible celebrated Pride Month, and the team soon launched their first series: a charitable NFT collection in collaboration with Chito.

Throughout 2022, Givenchy Parfums launched another celebratory NFT series for Pride Month and collaborated with (b).STROY.

Jimmy Choo

Although the number of NFTs launched by Jimmy Choo is not as high as other luxury brands, its digital footwear is unforgettable. As early as October 2021, this high-end brand released its first NFT collection through Binance Market, which included 8,888 mystery boxes featuring luxury virtual shoes and NFT sneaker auctions.

Given this promising debut, fans hope Jimmy Choo will return to the Web3 market soon.

Tiffany & Co. launched a surprising limited edition collection specifically for the CryptoPunks project.

Tiffany & Co.

Leading luxury jewelry brand Tiffany & Co. entered the NFT space in 2021 by purchasing Tom Sachs' Rocket Factory NFT "Okapi" for 115 ETH.

Almost a year later, the brand made waves in the market with its "NFTiff" series targeting CryptoPunks, where essentially every CryptoPunk holder could obtain a pendant made of diamonds and gemstones for 30 ETH each.

This unique release sold out in 20 minutes, raising a total of $12.5 million.

Salvatore Ferragamo

Ferragamo is one of the most luxurious Italian fashion brands, so fans were very excited when its first NFT launched in the summer of 2022.

Surprisingly, the brand actually offered NFTs to the first customers of its (then) new physical store in Soho, New York. Visitors could use an innovative NFT booth where customers could customize and mint unique NFTs—all at the expense of Salvatore Ferragamo!

In fact, this was the first time a luxury fashion brand used customizable NFT features to reward its customers.

Karl Lagerfeld

This may be the most significant NFT debut for a luxury brand, as it celebrated the birthday of the late Karl Lagerfeld. In September 2021, holders could mint one of 777 digital avatars representing Lagerfeld himself.

The collection sold out in less than 50 minutes - one of the most successful items from an IRL high-end fashion brand!

Web3-exclusive brands like Exclusible play a key role in shaping the future of NFT luxury fashion trends.

Web3 Luxury NFT Fashion Brands

The Web3 world welcomes the most luxurious brands from real life, while the metaverse has also birthed successful Web3-first luxury fashion projects. Here are some of the most popular ones currently.

Gmoney's 9dcc Home

As early as August 2022, NFT investor Gmoney launched 9dcc - a crypto luxury lifestyle and fashion brand inspired by Gmoney's fashion taste, offering exclusive digital products, merchandise, and unique experiences.

In fashion, 9dcc collaborated with SnowFro to host Miami Art Week, launching two successful products while expanding its community.

Exclusible

From real estate to wine, fashion, and restaurants, Exclusible advocates various forms of luxury. Founded by investor Pierre Guigourese in 2021, the company made its grand debut at NFT Paris.

Their private island and real estate in Sandbox have achieved great success among buyers like Sara Sampaio, ETORO, and Dan Holzmann.

Last spring, Exclusible collaborated with AMEDEO to launch a luxury relief series of NFTs combining traditional Italian design with metaverse practicality. In March 2022, the company also released luxury wearables in collaboration with Italian high-end brand Hogan at Decentraland Fashion Week.

The Fabricant

The Fabricant brought something unique to the luxury NFT fashion space when it launched in 2018: allowing users to co-create digital clothing.

Basically, anyone can access Fabricant Studio, where they can design wearables with top 3D artists or brands - and share the revenue!

Of course, this innovative vision quickly made the brand popular. Last year, The Fabricant launched the largest digital fashion NFT collection in collaboration with World of Women.

RTFKT has become one of the most successful NFT fashion projects to date with its digital sneaker collectibles.

RTFKT

This is undoubtedly one of the most successful Web3 fashion projects to date. Founded in 2020, RTFKT gained popularity with its CloneX NFT series, collaborating with iconic artists and designers, including Takashi Murakami. By 2023, their most expensive NFT sold for 450 ETH, approximately $1.3 million.

This tremendous success could not be overlooked, leading Nike to acquire RTFKT in December 2021.

STEKKEL - Bags Designed by Zoë Stekkel

Zoë Stekkel has over 15 years of experience working with brands like H&M and Hudson's Bay. This creative designer has been integrating technology into her bag designs over the past few years, from secret pockets to videos and NFTs displayed on the front of the bags, bringing NFTs into the real world and vice versa.

MetaBirkins is a series of NFT bags inspired by real-life Hermes Birkins.

Can existing fashion brand IP be used to create NFTs?

This is a key question every content creator should ask before creating NFTs based on existing fashion brands. Why?

For example, earlier this year, artist Mason Rothschild launched a series of NFT bags called MetaBirkins, which, as the name suggests, are digital bags similar to Hermès' iconic Birkin bag design.

The collection was popular, but Rothschild did not have the legal rights to use the Birkin trademark. The result? Hermès sued Rothschild (ultimately winning) and received $133,000 in damages. Most importantly, you should absolutely do your research before using other brands' designs, names, or other details.

That said, some projects and brands have waived all IP (intellectual property) so that NFT holders can do whatever they want with their NFTs. This term is known as Creative Commons Zero or cc0, and projects like Goblintown, Mfers, and Loot have adopted this trend.

In summary, if you own a cc0 NFT, you can use it in any way you want (including creating new digital artworks). Otherwise, it’s best to check the brand’s copyright policy or contact them directly to avoid misunderstandings.

Luxury NFT Fashion Brands: Your Takeaways

After the boom in 2021, luxury fashion brands have flocked to the NFT market, with some launching blockchain games while others dropped digital collectibles - all achieving similar success.

As interest in fashion NFTs continues to grow, pure digital clothing projects are also on the rise, some gaining global recognition and collaborating with iconic real-life brands.

Most importantly, one thing is certain: the fashion NFT niche market will continue to exist - and this is just the beginning.

Visit the unique NFTs on OpenSea:

opensea.io/collection/essays-of-college-life

ChainCatcher reminds readers to view blockchain rationally, enhance risk awareness, and be cautious of various virtual token issuances and speculations. All content on this site is solely market information or related party opinions, and does not constitute any form of investment advice. If you find sensitive information in the content, please click "Report", and we will handle it promptly.