OKX announced that it has become the official sleeve sponsor of Manchester City, expanding their partnership
OKX announced its partnership as the official sleeve sponsor of Manchester City at an exclusive group meeting at Etihad Stadium.Author: OKX
On June 30, OKX and Manchester City announced a new partnership agreement, with OKX becoming the official sleeve sponsor of Manchester City's match jerseys.
As part of the expanded collaboration, the OKX brand logo will appear on the left sleeve of both the men's and women's first-team match jerseys, and it will retain its position on the left sleeve of the first-team training kits. Additionally, OKX will also be featured in more digital sports events and within the club's physical assets.
The partnership between OKX and Manchester City began in March 2022 and was first expanded in July 2022. Currently, OKX is the official training equipment partner of Manchester City for the 2022/23 season. So far, the collaboration has introduced the brand to millions of fans worldwide through the innovative Web3 experience on the metaverse platform OKX Collective, where fans can engage closely with OKX ambassadors like Manchester City players Jack Grealish and Alex Greenwood, further promoting the crossover into the Web3 world.
In a meeting hosted by Manchester City presenter Natalie Pike, Haider Rafique and Ferran Soriano discussed OKX's vision of reaching Manchester City fans around the world through the partnership. They also talked about the role of Web3 technology in fan engagement, especially in designing captivating immersive experiences for fans. Ferran Soriano stated, "We are proud to have OKX on the sleeve of Manchester City's first-team match jerseys. Both OKX and Manchester City are leading companies and clubs driven by a passion for innovation. We have already seen the Web3 experience scenarios designed by OKX for Manchester City's global fans, and there will be more similar scenarios. This is an exciting collaboration."
OKX CMO Haider Rafique expressed, "The partnership with Manchester City is incredible. Manchester City is our first official global brand partner, and in just a year and a half, we have made significant progress. We have always planned to help Manchester City transition into the Web3 world, and we now have a metaverse, an NFT program, and many other exciting new projects. This sleeve sponsorship brings OKX closer to Manchester City's global fans, and we look forward to creating unique and exciting innovative interactions through our collaboration in Web3 technology. As the club's official crypto enterprise partner, every interaction fans have with OKX is a delightful surprise."
