Detailed Explanation of Binance's Newly Launched Web3 Education Protocol Open Campus

Source: Binance Research

Compiled by: Cookie, ChainCatcher

1. Key Points Overview

1. [Open Campus](https://www.rootdata.com/zh/Projects/detail/Open Campus?k=NzY4Ng==) Protocol is a community-driven Web3 education protocol designed to help teachers and creators monetize the educational content they create to mark the world's educational resources. The mission of Open Campus Protocol is to ensure that teachers' contributions to society are recognized and to provide a global alternative education system for learners worldwide.

2. TinyTap is the first adopter of the Open Campus Protocol. It is one of the top ten best-selling children's mobile applications on the App Store and Google Play, with over 9 million families, more than 100,000 content creators, and collaborations with many well-known brands such as Sesame Street and Oxford University Press.

3. TinyTap is one of the leaders in user-generated content in the $5 trillion education market, known for its no-code creation platform, having produced over 250,000 interactive courses to date.

4. EDU is the native utility token of the Open Campus Protocol (EDU) ecosystem, used for the following functions:

• Governance: EDU token holders can submit and vote on DAO proposals for the protocol (e.g., guiding the allocation of tokens to the ecosystem).
• Payments: EDU can be used as a payment method for products and services offered by companies adopting the protocol (e.g., TinyTap, where a percentage of the revenue will be allocated to the protocol).
• On-chain revenue sharing: Contributors (including content creators, publishers, and platforms) receive a share of the protocol's revenue in EDU.
• User acquisition: EDU can be used to incentivize and guide Web2 users to join Web3, as they can receive discounts when accessing products offered by protocol ecosystem partners (e.g., TinyTap).
• Content ownership: Users can purchase co-publishing rights with EDU through publisher NFTs.

1. Open Campus Protocol is launching a scalable infrastructure to join a diverse ecosystem of adopters (schools, edtech companies, and other education providers) as a potential gateway to bring billions of educators and learners worldwide into Web3:

• Entry: Tokens will be introduced to users of Open Campus adopters (e.g., TinyTap) through various means such as wallets, tokens as payment methods, and discounts/incentives to drive adoption.
• Publisher NFTs: Educational content can be tokenized as NFTs. Revenue generated from content will be stored in smart contracts, and co-owners will be able to withdraw revenue based on their contributions (e.g., teachers creating content, publishers marketing and localizing).
• Marketplace: Publisher NFTs issued by Open Campus adopters (e.g., TinyTap) can be bought and sold in EDU.
• Smart donations: Enabling EDU scholarships and grants to be distributed based on measurable on-chain events.

The project raised $6 million in a private token sale in 2022, accounting for 6% of the total EDU token supply, with an FDV of approximately $100 million.

As of April 21, 2023, the total supply of EDU is 1,000,000,000 tokens, with a circulating supply of 145,000,000 tokens (14.5% of the total token supply).

2. What is the Open Campus (EDU) Protocol?

Open Campus utilizes a new protocol that allows the community to create, own, and promote the content they wish to see in the world, enabling educators to earn income and gain recognition for their contributions.

• The community can leverage blockchain technology to fund, co-own, and learn educational content that suits their needs.
• Creators gain promotional services through publisher NFTs, publishing their content on Open Campus, and co-publishers can earn revenue based on their contributions.
• Philanthropists can directly support education and track their donations on-chain through smart donations.

Project Highlights ------ TinyTap

• Best-selling mobile application: TinyTap has consistently ranked among the top 10 best-selling children's applications globally and is rapidly growing—revenue doubled in Q1 2022.
• Genesis Auction: Two genesis publisher NFTs auctions have raised 240 ETH. This is also the world's first attempt to tokenize educational content and trade it as NFTs.
• Ecosystem Partners: Open Campus has partnered with organizations including GEMS Education, one of the largest private school networks in the world, with over 60 schools and more than 130,000 students in North Africa and the Middle East, along with many other partners including but not limited to Animoca Brands, Sandbox, Hooked, and Highstreet.

3. Existing Products

TinyTap is a subsidiary of Animoca Brands, established in 2012, and has the largest library of educational games globally. They collaborate with well-known brands and publishers, including Sesame Street and Oxford University Press, continuing to provide high-quality educational content to over 9 million families worldwide.

TinyTap Mobile Application: One of the top 10 highest-grossing children's applications globally, with over 250,000 games.

No-code game creation tool: Anyone can freely create content on the platform, with a very low barrier to entry and no coding required.

Measurable activities: Any game created can be used to measure student outcomes compared to any other students playing it.

Publisher NFTs: Teachers can sell the publishing rights of their content as NFTs.

NFT Management Dashboard: Holders can view the publisher NFTs they have purchased and track relevant metrics (e.g., revenue generated per course).

4. Token Sale and Economics

4.1 Token Sale Data

4.2 Token Distribution

5. Roadmap, Updates, and Business Development

5.1 Completed Milestones

5.2 Updated Roadmap

Q2 2023:

• Launch EDU DAO for governance of EDU token holders.
• Release in-app wallets for protocol partners, such as introducing wallet modules in the TinyTap mobile app and website where users can use EDU.
• On-chain revenue sharing between customers/students and creators/teachers.
• Accept cryptocurrency for access to protocol partners' products.
• Use EDU (as credits) to attract Web2 customers as a trial model for potential leads exiting the sales funnel.

Q3 2023:

• Expand the global market through partnerships with local educational institutions (Japan, Southeast Asia, Latin America).
• Onboard partners to the Open Campus Protocol by incorporating EDU into their current businesses and using Publisher NFTs to tokenize their educational content.
• Launch public-facing publisher NFTs for protocol partners, including TinyTap (e.g., by tokenizing thousands of interactive games and courses as NFTs).

Q4 2023:

• Introduce self-minting features in protocol partner products, allowing content creators to mint their content and NFT buyers to purchase on the marketplace.
• Pilot the first community crowdfunding project, enabling the Open Campus community to support the creation of new courses through "pre-purchasing" content.

Q1 2024:

• Launch smart donations, a tool that locks philanthropist scholarships and grants (priced in EDU), with funds released only based on measurable on-chain events.
• Onboard partner companies, such as charities and foundations, to implement protocols for participating in smart donations.

5.3 Business Partnerships and Development Progress

TinyTap: A preschool learning platform where teachers create content, launching revolutionary Publisher NFTs that provide creators with new ways to monetize their content.

[Animoca Brands](https://www.rootdata.com/zh/Projects/detail/Animoca Brands?k=MzgzOA==): A pioneer in Web3 digital ownership, continuously driving Web3 forward through its network of over 400 portfolio companies.

[Sandbox](https://www.rootdata.com/zh/Projects/detail/The Sandbox?k=OQ==): The largest metaverse in the world where players can build, own their gaming experiences, and profit from them.

GEMS: The largest school network in the Middle East and North Africa, with over 60 schools and more than 130,000 students.

[Hooked](https://www.rootdata.com/zh/Projects/detail/Hooked Protocol?k=MTg2MQ==): An immersive edutainment network aimed at bringing the next billion users into Web3, addressing the Web3 education dilemma through open learning protocols.

Highstreet: A leader in the commerce-centric metaverse, aiming to bridge physical assets to Web3.