Bitget announced on International Women's Day: It has officially become the official sponsor of Juventus Women's Football Team

March 8, 2023 -- Global cryptocurrency exchange Bitget announced on International Women's Day that it has become the official sponsor of Juventus Women's Football Team. Juventus Women's Football Team is one of the most successful football teams in Italy, having won five league titles, two Coppa Italia titles, and three Supercoppa Italiana titles.

Bitget is committed to providing equal opportunities, with 40% of its employees being women. Sponsoring Juventus Women's Football Team reflects Bitget's efforts in the crypto space to promote women's development, providing them with more opportunities and inspiring women to be their best selves.

Gracy Chen, Managing Director of Bitget, stated: "Our ideals align with the development of Juventus Women's Football Team; their sporting achievements and spirit have rewritten football history. By sponsoring Juventus Women's Football Team, we can introduce cryptocurrency to a broader female audience and inspire women to seize opportunities. We believe that the partnership between us will develop into a long-term relationship that benefits all parties."

Juventus' Chief Business Officer Tiziana Di Gioia added: "We are pleased to collaborate with Bitget to promote gender equality across all industries, whether in sports or digital technology. As a leading football club, we understand the importance of providing equal opportunities for everyone, and we are proud to partner with an organization that shares our values."

Bitget's sponsorship of Juventus Women's Football Team is an important initiative to promote the popularization of the crypto industry, encouraging the public to actively embrace the crypto world, and helping to attract more female audiences into the crypto space. Although the industry is still male-dominated, the user demographics are changing, with increasing appeal of digital assets to a broader network of users, including women.

In 2021, Bitget became the official sleeve partner of Juventus and continued the partnership in the 2022-23 season. Together with Juventus, Bitget launched the global "Take Your Shot" campaign, encouraging people, regardless of gender, to bravely pursue their dreams.