The Premier League has signed a licensing agreement with Sorare, allowing Sorare users to collect and trade digital player cards
ChainCatcher news, according to the Financial Times, the Premier League has signed a four-year licensing agreement with the fantasy football game Sorare, allowing users to collect and trade digital cards representing players from all 20 teams, which can be used in the Sorare game. Sources reveal that Sorare will pay the Premier League tens of millions of pounds annually for the rights. Under the agreement, the Premier League also has the right to acquire equity in Sorare.
Previous report, Sorare announced the completion of a $680 million Series B funding round at a valuation of $4.3 billion, led by SoftBank, with participation from Benchmark, Accel, and others; renowned football player Messi announced his investment in Sorare in November 2022 and serves as the brand ambassador for the platform. (Source link)