Guizhou Moutai will launch its first digital and real-world integrated product on February 4

ChainCatcher news, the official WeChat account of Guizhou Moutai announced that on February 4, it will hold the Guizhou Moutai Spring Series Product Launch Conference in the China Wine Culture City of Moutai Town. It is reported that this launch features Moutai's first product that integrates digital and reality, including the Guizhou Moutai wine series for the six solar terms: Beginning of Spring, Rain Water, Awakening of Insects, Spring Equinox, Qingming, and Grain Rain. This series will correspond to consumers' "Twenty-Four Solar Terms Wine Digital Collectibles" in the Xunfeng digital world. The Xunfeng digital world will simultaneously release the Xunji Home online.

According to ChainCatcher previous report, Moutai and NetEase launched the "Xunfeng" digital world on January 3, aiming to create a "parallel world" belonging to Moutai and its users. (source link)