Nextme: What will the social civic square look like in the Web3 era?

Source: Cointime

Crypto and the metaverse have already gone mainstream, and Web3 is no longer an unfamiliar term. Although there is still debate about whether Web3 is the next generation of the internet, the last bull market was driven by DeFi and NFTs, followed by a market winter with reduced liquidity. Where will the next opportunity arise? We have seen the prosperity of products in tracks like ZK and Social. Beyond the data layer on-chain, the complex scenarios in the application layer require more protocols and C-end users to operate.

Currently, there are no clear classification standards for the Web3 social track, and most projects combine elements like DID, NFT, and GameFi. Nextme starts from the perspective of identity sovereignty, featuring user-friendly thresholds, personalization, exquisite templates, data privatization, instant sharing, and profit-making, allowing users to showcase diverse and beautiful scenarios. Subsequently, they can connect, create, interact, trade, and profit within the community square, bringing the value of decentralized data and behavior back to every active individual in Web3.

The Web3 citizen square is already taking shape, and first, we need to understand what a social citizen square is.

This concept comes from ancient Greece, where the square was called the agora, referring to an open gathering place. Ancient Greece adopted a democratic system, and citizens had the obligation to participate in public affairs, the most important of which was the citizen assembly. Male citizens over the age of 20 could participate, and the topics ranged from war to elections, from trials to debates, covering a wide array of subjects. Participants generally received a small stipend. In the context of Web3, the citizen square refers to: a free market with currency (Bitcoin), governance systems (Ethereum), financial systems (DeFi), entertainment systems (GameFi/NFT), and a protocol-based citizen square (Social Protocol).

The social square did not originate in Web3; it actually existed in the Web2 era.

In the Web2 era, the core of the social square was consumption and interests, primarily relying on feeds and tags (indexes) to facilitate information flow. The fragmentation of data, Social as Finance, and the transition from advertisers to centralized company accounts meant that most of the giants that created brilliance in the Web2 era could not escape this content.

What advancements does the social square in the Web3 era bring? Leveraging blockchain technology, the Web3 version of the social square is endowed with a "gold mine" of new life. Through on-chain and off-chain data, precise user profiling can be conducted, tagging and clustering users, matching advertisements, and automatically distributing benefits to the individual providers of the profiles through protocols; UGC recommendations are not limited to actions like following, liking, collecting, tipping, claiming, minting, and trading, thus achieving personalized recommendations and connecting social graph relationships.

We have already seen numerous successful cases in currency, governance systems, financial systems, and entertainment systems, and as an indispensable part, the citizen square, combined with the creator economy, will undoubtedly bring about a grand evolution and development in the future.

Nextme, as a Web3 social scene portal service provider, also hopes to establish a high-quality UGC community with a decentralized protocol for settling benefits, and then open up DID SBT & Social Data protocols, allowing social data rights to belong to all holders, enabling platform traffic advertising and profile revenue to be settled through decentralized protocols, benefiting all active individuals.

Nextme has the following core functions:

For project parties:

1. A completely decentralized DID identity system, aggregating Web2+3;
2. Providing exquisite social portal homepages and powerful NFT & DAO Tools;
3. Offering a one-stop Show-Connect-Earn mechanism to efficiently link communities.

For KOLs:

1. Providing KOLs with a portfolio collection, exquisite high-end templates for showcasing works and case studies, fan profiling, data analysis, and more;
2. Offering KOLs traffic conversion solutions from public to private scenarios, such as Badge, NFT Drops, Invite to Earn, etc.;
3. Create, building brand influence in the Space square, opening more showcases and scenarios to connect fans and potential customers, and participating in protocol advertising revenue sharing.

For ordinary Web2/Web3 users:

1. Show, a link that aggregates everything;
2. Connect, finding peers and interest territories, consuming UGC, and earning protocol advertising revenue sharing;

This is an era where everyone is managing communities as creators. You might be managing communities on Ins, YouTube, Twitter, etc., while also taking business orders, offering courses, selling NFTs, and distributing Badges…

However, not everyone has the ability to design and develop official websites, homepages, and contracts. Some even pay annually to use website and homepage tools but still cannot achieve better displays of backgrounds, works, or resumes… In these scenarios, Nextme can help individuals and brands complete one-stop portal construction within 3-5 minutes, instantly sharing SBT identity cards, and integrating well with social products like Twitter, Discord, WeChat, LinkedIn, allowing all individuals contributing to social data and behavior to enjoy the true value of decentralized protocol benefits.

Rome wasn't built in a day, and Nextme has divided its ultimate vision into three development stages.

V1 Building the social portal: Committed to becoming the most beautiful Web3 social portal, based on DID SBT for more intimate connections in social scenarios, providing dozens of exquisite templates to quickly generate personalized social homepage Portfolios (Landing Pages), recruitment pages, resumes, NFT Mint/Badge Claim pages, etc., for creators, project parties, brands, holders, organizations, and communities;

V2 Opening the community square: Using identity and tags as indexes, fragmenting social portal data, distributing social as finance, allowing all users (producers and consumers) to establish secondary relationships, with platform advertising revenue returned to all active individuals, distributed through a token system anchored by points, UGC intelligent recommendations, not limited to global photographers/designers/artists and other creators, project parties, community organizations' actions like following, liking, collecting, tipping, claiming, minting, and trading;

V3 Opening the identity SBT guarantee protocol and social profiling protocol: Nextme DIDs Data pool accumulates and analyzes on-chain and off-chain data from producers, tagging and clustering, desensitized output => developers and organizations, used for user profiling analysis, advertising placement, precise recommendations, social graphs, etc., providing SDK & APIs, making it simpler and more convenient for users to be trusted, with verification becoming more decentralized, determined by the data mapped behind SBT, which can provide on-chain certification services for DAOs, project parties, institutions, etc.

Currently, Nextme has completed the launch of the official website V1, and core functions are in the internal testing phase. The creator program and incentive points will also be announced in the upcoming public testing phase; the official version will be released in the first quarter of 2023, along with corresponding events like Web3 Career Week and Web3 Creator Competition; the UGC Space Beta version is expected to be publicly released in the second quarter of 2023, and Nextme DIDs, Data API membership services & profiling protocols will also be key areas of development and output in H2 2023.

In conclusion

Nextme is born for Creators and Builders, providing Link-in-Bio services for the Web3 era, an identity and link aggregator—showcasing the diverse scenarios and exciting aspects of individuals and brands in the simplest, most exquisite, and three-dimensional design, while in the process of building communities, the Nextme Labs team is committed to ensuring that social data rights belong to all holders, allowing platform traffic advertising and profile revenue to be settled through decentralized protocols, benefiting all active individuals.