AotuVerse: Not imitating YugaLabs to create a Web3 Disney, but aiming to transform "Disney" into Web3
AotuDAO and its upcoming AotuVerse hope to engage in deep collaboration with many well-known IPs to discover numerous high-quality creators.Author: AotuVerse
On January 5, 2023, the well-known anime IP "Aotu World" parent company MultiMetaverse Inc. (hereinafter referred to as "MMV") officially landed on NASDAQ and completed its listing, becoming the first SPAC for domestic animation IP in the metaverse. On the same day, the NFT project AotuNFT based on the Aotu World IP was officially launched.
Aotu World is an anime IP established in 2015, which has released four seasons of animation, available on all major video media platforms in China, with over ten billion views across the internet, and has been broadcast in countries such as Japan, Vietnam, and Russia. The English version of Aotu World animation is also being produced by experienced Hollywood animators. As of now, Aotu World has developed animations, comics, mobile games, and various peripheral derivatives, and is about to launch an open metaverse and interactive IM products based on the Aotu World IP.
The listing of MMV and the issuance of AotuNFT mark the beginning of a new phase, representing the well-known IP of "Aotu World" from the Web2 era actively exploring Web3.
NFT Issuance Completed, AotuDAO and AotuVerse Launched
Currently, after the issuance and launch of blind boxes, AotuNFT has entered a new development stage. AotuNFT has initiated the preparation of AotuDAO and the recruitment of core co-builders. AotuDAO will primarily focus on cooperation and expansion in the NFT and Metaverse fields, supporting creators, and promoting the "Aotu World" IP, while an upcoming IP NFT incubator will have all DAO organization members and Builders as the core of its operation.
AotuDAO provides a new approach to IP management. The IP NFT incubator launched by AotuDAO will gather support and suggestions from DAOers and Builders for IP proposals approved by AotuDAO voting, providing services such as Web3 product planning, event operation suggestions, and contributor recruitment for the IP. AotuDAO will invite incubated IPs to settle in AotuVerse and airdrop the officially issued NFTs of that IP to every Aotu3DNFT holder, who are the founding residents of AotuVerse.
The open metaverse platform AotuVerse is also under development and will be launched soon. AotuVerse is a metaverse interactive world with numerous independent spaces and many IPs settling in, with Aotu World being the first open space. 3D NFT holders can gain priority access to AotuVerse and become founding residents. Users can experience parallel universes through screens and VR. Founding residents can create user-exclusive spaces for personal NFT displays.
AotuDAO's IP Operation Methodology ------ From Buy to Sale to Buy to Share
AotuDAO believes that IP operation will be divided into three eras: Buy to Sale, Buy to Hold, and Buy to Share.
In the past decade, a large amount of capital has flowed into the cultural and entertainment sector in China, investing in numerous films, animations, games, and other entertainment works. However, most works face high customer acquisition costs, long operational cycles, and difficulties in monetization, making it hard to form IPs with lasting vitality and commercial value. Additionally, many emerging creators have stopped their content creation due to lack of support and monetization channels.
In the Buy to Sale phase, even if some fortunate works become relatively well-known IPs, they can only mimic Disney's operational model in the Web2 world. They profit through continuous content sales, consumer product licensing, and offline parks, while many passionate IP users cannot share in the benefits of the IP's growth. This is a drawback of the centralized IP operation model. While Disney has long-term partnerships with 500 world-class brands, it still struggles to achieve a Web3 value-sharing model. This mechanism prevents many small yet beautiful IPs and their enthusiasts from securing their rights.
In Web3, IP management may enter the Buy to Share or even Hold to Share phase. Through NFTs as a value medium, creators and early participants can share in the growth dividends of the IP.
The Best Time for Cultural Mechanism Output in the Web3 Era
NFTs Will Change the IP Management Model
The existing IP dissemination model is highly inefficient—communication chains are too long and forms are non-standard. The emergence of blockchain technology and NFTs has changed this model, with NFTs expected to become the future dissemination center of IP value, greatly simplifying and enhancing the efficiency of IP promotion in a standardized manner. By turning the empowering value of IP into individual NFTs, the value of IP can circulate rapidly, allowing early purchasers to enjoy the dividends of IP value appreciation through co-creation, sharing, or holding, thus enabling the growth and circulation of IP value. This approach can significantly shorten the value transmission chain of IPs and greatly enhance the efficiency of the IP industry.
IP project parties launch NFT-related metaverse products to provide more gameplay and application scenarios for NFTs. This is to give NFTs more collectible and usable value, allowing holders to participate and benefit more in IP operations. One holder = One builder.
Now is the Best Time for Chinese IPs to Export Value through Web3
The economic foundation determines the superstructure; Disney's century-long history benefits from America's century-long development. Web3 is currently a new opportunity for Chinese culture to be exported abroad. The development of IPs needs to be supported by cultural value. China and the West share a common understanding of universal values such as truth, goodness, and beauty, while China has over 5,000 years of historical and cultural accumulation, with many excellent IPs rooted in this, such as the core values of "Aotu World," which ignite youthful passion, competition, friendship, and guardianship, worthy of exploration and dissemination.
AotuDAO and its upcoming AotuVerse hope to engage in deep cooperation with many well-known IPs and discover numerous high-quality creators. AotuDAO aims to unite the power of the DAO, leveraging this new collaborative form to empower NFT holders and truly achieve Buy to Share.
