The next WEB3 KOL is you! The Boundless Journey Web3 Influencer Academy is now recruiting!
Professional mentors! Millions of traffic! The Million IP Cultivation Pioneer Camp is now recruiting!Author: kolcamp
"It was the best of times, it was the worst of times; it was the age of wisdom, it was the age of foolishness; it was the epoch of belief, it was the epoch of incredulity; it was the season of Light, it was the season of Darkness; it was the spring of hope, it was the winter of despair; we had everything before us, we were all going direct to Heaven, we were all going direct the other way."
In 1859, Dickens made this assertion at the beginning of A Tale of Two Cities. With the hands of the clock waving, the Web3.0 industry, 150 years later, is also experiencing a similar harsh winter. Since the FTX incident, the overall market sentiment and trust have been on a steep decline. More than 70 investment institutions have seen $2 billion in investments wiped out, ETH has dropped to $1,100, and the entire market is filled with a sense of gloom. Today’s market may be a bear market, but tomorrow could be even worse than today.
However, regardless of how the market cycles or how the prices fluctuate, the value and influence of personal IP will remain timeless. Especially in the current market environment, joining as a creator and building personal IP is one of the best choices to enter Web3.0: In the Web3 world, the expression of language will continuously propel and accelerate the burning of your thoughts, gathering resources like a core magnet in a magnetic field, catalyzing cognitive growth. As the saying goes, "digging deep in a bear market" allows for a strong foundation in a bull market.
At the same time, after a series of black swan events, we should increasingly recognize that it is precisely because centralized giants have concentrated failures that distributed opinion leaders (traffic nodes) become even more valuable in a decentralized world. Building personal IP is not only an awakening of personal value but also a way to flatten the structure of the Web3 world and diversify voices—the Achilles' sword of mastering traffic, which means possessing the power of discourse in a decentralized world.
So, how can one become a Web3.0 opinion leader with a super IP and personal value?
First, your viewpoints must have depth, unique insights, and perspectives. If the cultural climate of WEB3 is super friendly to KOLs, marking a golden age for super individuals, then we should know that not everyone in the current market is of high quality, with every word being a gem. In the opinion market, a significant portion of KOLs are mixed, disguised as sheep while cutting leeks, and even one person can register four or five different investment guidance accounts, segmenting the audience based on gender and age during registration, making a quick profit only to be exposed later, ultimately leaving in embarrassment. Only opinion leaders based on high-quality content can withstand the test of the market through rounds of sifting. Secondly, the rapid acquisition and output of hot topics. This is an essential skill for all content producers; as the saying goes, hard work pays off, and this is the fairest competition, as well as the easiest track to get caught up in.
Of course, regardless of your content quality, multi-channel resource support and distribution promotion are indispensable. It is always difficult to fight alone; only by gathering multiple nodes can resources be integrated effectively, which is why KOLs banding together is an important phenomenon in the current ecosystem.
In the logic of decentralized governance, the discourse power of media will gradually be diluted by KOLs, potentially becoming mere tools for content distribution. This is an irreversible transfer of discourse power; when users' attention is scattered and urgently needs to be consolidated, everyone will fight to seize attention.
Based on this, CIG (Crypto Influencer Guild), Shenchao TechFlow, and OKX jointly initiated \
The Boundless Journey innovatively adopts a "mentor training camp + competitive variety show" model, empowering participants comprehensively with industry knowledge, content output skills, and omnichannel traffic, helping them become new forces in the industry with both strength and positive values. To this end, this event invites dozens of OGs as resident mentors and guest lecturers to share professional courses and provide guidance throughout. It also adopts an open competition format to explore topics and exposure, with a professional judging panel composed of hundreds of Web3.0 influencers, investors, and entrepreneurial pioneers, dozens of Web3 media and general finance self-media, as well as interactive gameplay with the public, covering the communication channels of tens of millions of traffic from Web2.5 to Web3.0, directly aiding the construction and growth of new forces' personal IP.
Of course, when we talk about personal IP, we cannot only mention individual IP. We need to discuss why this is the most cost-effective logic. From the perspective of business model pathways, at this stage, an important economic logic of Web3 projects lies in the monetization of attention and data. More and more KOLs are monetizing attention through direct issuance of NFTs or Social Tokens; followers are your audience, and sometimes they are also your potential customers and gods.
From the perspective of the accessibility of information resources, whether in the Western or Asian crypto circles, some influential KOLs or communities can more easily obtain quality project quotas that even exchanges and investment institutions find difficult to access; quality fan traffic is a resource.
From the perspective of brand building, creating personal IP is essential for promoting projects. In any project, narrative is an important aspect that cannot be separated. Attention and trust in a person can often be converted into trust in a product. Therefore, more and more entrepreneurs in the market have either become KOLs or are on the path to becoming KOLs. The logic of many project parties is usually to first register the official project account, then create a new IP for the Founder, representing their products while also conducting PR. Elon Musk, CZ, Justin Sun… every tweet they make can stir the financial market and even directly influence the ups and downs of the secondary market.
With the frequent failures of centralized giants, the trend of discourse power shifting in the Web3.0 world is evident, and every builder should become an influential individual. Joining the Vanguard Camp and becoming a super traffic node is not only the rise of personal value but will also help influencers quickly connect, forming comrades in co-construction and sharing, jointly resisting giant monopolies, and establishing a more democratic new order in Web3.0.
In Web3.0, a day is like a year in the human world; ups and downs happen in an instant, but building personal IP can transcend bull and bear markets, spanning cycles, and become a high-return value commodity. If you want to invest in yourself and fight alongside more people, please join the Boundless Journey Academy: https://notionforms.io/forms/-1513
We all know that in the decentralized ecosystem of Web3.0, individuals are the center of value. Influence is hard currency; small particles can unite to create a significant market impact. Through connection, we can share resources and exchange information, redefining the asset value of "traffic" together.
Because we firmly believe that the discourse power of Web3 should not be held by a few giants but should be in the hands of those who truly provide value.
The people who provide value are me, and perhaps also you.
