BMW utilizes Coinweb and BNB Chain to launch a blockchain loyalty program

ChainCatcher news, BMW plans to integrate blockchain technology into its daily operations and create a blockchain loyalty program for its customers in Thailand.

Coinweb will develop a customized Web3 application for BMW's customer loyalty program, which will use a blockchain-based rewards system to incentivize customers of the BMW Group. The level and status of customers within the ecosystem will depend on the loyalty rewards they earn through various activities. Additionally, vehicle owners will be able to use their rewards to purchase goods and services from BMW and future related ecosystems, while the BNB Chain will be used for transaction settlement. (source link)