Samsung Electronics will invest over $35 million to cover its metaverse plans for Latin American users

ChainCatcher news, Samsung Electronics recently revealed that it will invest over $35 million in a metaverse initiative aimed at users in Latin America. The goal behind this move is to help brands attract and connect with younger audiences as part of their digital push and growth marketing strategy.

Anita Caerols, Director of Marketing and Corporate Citizenship at Samsung Electronics Chile, explained the company's motivation for promoting the development of virtual reality in an official article, "At Samsung, we believe the metaverse is a commitment to connect with young consumers. That’s why we are investing over $35 million to implement a plan that covers all of Latin America." (source link)