Insiders: FTX had negotiated a $100 million sponsorship deal with Taylor Swift
ChainCatcher news, according to a report by the Financial Times citing informed sources, FTX had negotiated a $100 million sponsorship deal with Taylor Swift, but the talks ended unsuccessfully months before FTX's bankruptcy. Informed sources indicated that the agreement included ticketing and NFT rights. An FTX employee stated that Sam Bankman-Fried (SBF) supported the sponsorship because he is a fan of Taylor Swift, but faced opposition from some executives. (source link)
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