Nike launches Web3 ecosystem platform Dot Swoosh

ChainCatcher news, Nike announced the launch of its Web3 ecosystem platform Dot Swoosh, with the domain Swoosh.nike. The project is part of Nike's virtual studio, led by Ron Faris, the former head of the Nike Snkrs app and vice president.

Ron Faris stated that Dot Swoosh will become the headquarters for Nike's virtual creativity and will officially launch this Friday. The platform will serve as a place for people to buy, showcase, and trade virtual assets, unlocking access to events and products. Nike does not view virtual products as the end of the purchasing journey, but merely the beginning. Nike is focused on the development of sports and is also looking for new ways to reshape community, creativity, and loyalty. (source link)