TopDJ: Music NFTs are an inevitable trend in Web 3.0

When the "expansion" speed of Web 2.0 significantly slows down, NFTs, Web 3.0, and the Metaverse, filled with imagination and commercial potential, are being fervently pursued by global venture capital funds and the next generation of entrepreneurs, becoming an undisputed super trend. Can TopDJ, a music metaverse and decentralized music community created by DJ musicians and seasoned music fans, carve out a "DJ + NFTs" creator economy on its own?

Recently, TopDJ successfully completed its first round of financing led by SNZ Holding and LD Capital. Music, with its innate ability to create close connections, is bound to give birth to a unicorn-level crypto community in this field. So, could TopDJ become the Bored Ape Yacht Club (BAYC) of the music industry?

DJVerse in the Metaverse, the Prologue Has Begun

The global consumption rate of electronic music is continuously rising, with an expanding user base. According to iiMedia Research, in 2016, the number of electronic music users in China was nearly 200 million, quickly surpassing 300 million in 2018, reaching 358 million users, almost doubling compared to 2016.

According to the China Electronic Music Market Insight Report, by 2021, the number of electronic music users in China reached 530 million. Electronic music, like fuel bursting forth in an engine, is boiling in the collective subconscious of countless new humans. Electronic music + dancing has become the social currency for young people.

The COVID-19 pandemic has not cooled people's love for electronic music and dancing. Online "dancing" has become a new entertainment paradigm for young people to pass the time and relieve stress, following fitness and singing. This lays the foundation for the birth and rise of the Metaverse DJ 2.0 version. DJ music inherently requires interaction, atmosphere, and environment, which are essential keys to Web 3.0, perfectly matching the atmospheric value of Metaverse socializing. The prologue of DJVerse seems to have quietly begun.

Breaking the Game? Or Breaking the Wall

Will DJs in Web 3.0 give rise to a good business? From a commercial imagination perspective, the answer is affirmative. However, for a long time, the strong "gravity" built by Web 2.0 in reality has firmly attached it to the ground, preventing it from reaching for the moon.

• Supply-side issues: In the traditional model, major streaming platforms take high commissions, music creators receive low compensation, and works are easily misappropriated, making it difficult to trace and impossible to collect royalties for life.
• Platform-side: For a long time, no platform has effectively integrated resources from DJ artists, agencies, fans, and music festival organizers.
• Consumer-side: Traditional online music only has a consumption function, lacking the ability for re-trading and financial attributes. These issues have become a chasm between the real music market and the Metaverse.

In this reality, TopDJ is committed to becoming a game-changer born of the times. It differs from traditional Metaverse projects by providing a comprehensive solution that encompasses both the supply and platform sides: based on blockchain technology, it will protect the copyrights of DJ musicians for life, alleviating creators' concerns. Compared to traditional streaming platforms, TopDJ utilizes NFTs to provide a continuous revenue stream for original creators in subsequent sales, fully ensuring creators' earnings.

With its strong resource coordination and integration capabilities, TopDJ is expected to stand out among numerous Metaverse music projects and attract more DJ musicians. It is reported that TopDJ has signed dozens of famous DJs from the world's top 100 DJ rankings, including top creators like Yves V, Kura, Pink Panda, and Mariana Bo, with a total Twitter following exceeding 200 million. The subsequent group effect is astonishing. TopDJ is not only a game-changer in the Web 2.0 music field but also an early "wall breaker" in Web 3.0.

The new paradigm experiences brought by DJ NFTs, Metaverse online music festivals, and decentralized music creation will not only break the dimensional wall between the virtual and the real but also cross the barriers of consumption, entertainment, and finance. This allows players to dance online, socialize, and consume while participating in creation, governance, and returns, which is the most attractive aspect of the Web 3.0 model. Players and early deep participants can benefit from the ecological development process, a model recently validated by "Yuga Labs."

A year ago, the BYAC, which was worth only a few hundred dollars at launch, airdropped over $50,000 to its holders on March 17. The Metaverse online music festival and interaction, unaffected by time, geography, or the pandemic, can be accessed anytime and anywhere, allowing TopDJ to fully showcase and unleash its charm and commercial potential in the new consumer market.

The Vision of Music NFTs Bridging Virtual and Reality

Unlike many Metaverse projects still in the mapping stage, TopDJ has created a mature commercial matrix and economics corresponding to the Metaverse system. TopDJ NFTs encompass various types of NFTs, including music, images, performance videos, and merchandise, featuring blind boxes, NFT markets, and VR music festivals. Singers can sell concert tickets and merchandise as NFTs in virtual storefronts, while Metaverse DJ players can sell their audio and video, DJ props, or even DJ stages in the primary market or rent them in the rental hall.

As NFTs realize the scarcity of digital resources, brands can sell exclusive, limited digital music in TopDJ. Subsequent sales of NFTs can provide a continuous revenue stream for original creators. Meanwhile, players can continuously benefit from secondary sales rights within the entire economic system. Due to the practical value of NFT functionality and the traceability at the technical level, it has gained broader fan participation and liquidity.

Even more exciting is that, leveraging its advantages in electronic music production and event hosting resources, TopDJ aims to become the largest party organizer in the Metaverse.

TopDJ is collaborating with Metaverse platforms like Sandbox, real estate developers like MetaEstate, and real-world music festival organizers (e.g., Ostend Beach), world-famous party islands (Ibiza Island), and brands about to enter the Metaverse (e.g., Redbull) to jointly create a series of Metaverse music festivals and parties.

Music parties have been proven to be one of the fastest ways to attract Gen Z users already in the Metaverse or preparing to enter it. TopDJ's rapidly expanding 3D modeling team can elevate the experience of real-world music festivals to unprecedented levels in the Metaverse.

These factors make TopDJ a true cross-border music entertainment platform between the Metaverse and the real world, linking music with real life and constructing a grand commercial ecological landscape.

The Next Big NFT Event, Music Creators Exploding in Web 3.0

In the wave of the Metaverse, investors and entrepreneurs are rushing in. However, the industry is filled with a large number of speculative behaviors that ride the wave and hype concepts, with very few founding teams possessing genuine entrepreneurial passion and relevant project experience. The reason TopDJ can stand out among the myriad of Metaverse projects and attract capital interest lies not only in its mature business model and content but also significantly in the brilliance of its core team.

The entire core team of TopDJ is based in Europe, residing in Belgium. Project founder Yves V is one of the most seasoned producers in the global electronic music scene. In addition to being on the DJMAG Top 100 list for several consecutive years, he is also the resident DJ of the world-renowned electronic music festival Tomorrowland; in 2007, he became the first Belgian producer to perform on the main stage, sharing the honor of performing on the main stage for eight consecutive years with globally legendary figures like David Guetta and Armin van Buuren.

Co-founder Jan is the organizer of the largest DJ selection competition in Europe, Girls like DJ, and also a designated partner for artist bookings at various music festivals/events worldwide. He has collaborated with top artists such as Afrojack and Quintino.

The TopDJ core team also includes talents who are dual-skilled in DJing and Metaverse technology. For example, the company's CMO Daniel Chang is the founder of the REYIN music travel app, co-founder of P.L.A.Y Music & Entertainment, and a seasoned live music player who has participated in nearly 300 music festivals and concerts worldwide. Daniel, a master's graduate from Northwestern University, is proficient in data mining and big data analysis, enabling TopDJ to rapidly accumulate a large amount of data while accurately predicting transactions to facilitate innovation.

As the company's CRO, Gsai Lee graduated from Ghent University in Belgium and is a co-founder of the multinational music entertainment company P.L.A.Y, as well as a shareholder in Noah Entertainment Group's Master Club and resource channels. Due to his direct connections with many event organizers, agencies, and artists, he has made significant contributions to bringing European artist resources into the Asian music entertainment industry and is expected to play an important role in TopDJ's expansion in the Asian market.

The era of Web 3.0 is roaring in, and the concept of the Metaverse has quietly landed, bringing profound changes to the entertainment industry. With a large fan base and advantages in first-mover advantage, DJ resources, and project team, TopDJ is making a push for the title of the "number one player" in Metaverse music. After successfully completing its financing, the momentum for TopDJ's foray into the DJ Metaverse is fully charged, and this interstellar spaceship in the field of Metaverse music is set on its journey to reach for the moon.