Coinbase Super Bowl ad surpasses 10 million views in 1 minute; miHoYo launches metaverse brand HoYoverse | February 14 Daily Report

Organizer: Nianqing, Hu Tao

Important News Summary

1. Coinbase Spends $14 Million on Super Bowl Registration Reward Ad, Causing Temporary Website Outage

Coinbase launched its website registration ad during the Super Bowl, which temporarily caused the website to go down. The ad campaign cost $14 million. Following the ad launch, the Coinbase website experienced a brief crash. The promotion is valid until February 15. Crypto companies are among the largest sponsors of this year's Super Bowl, with several companies, including Crypto.com and FTX, using the event to promote their services, NFTs, or other related projects.

2. Coinbase CMO on Super Bowl Ad: Over 20 Million Clicks in One Minute, Traffic Far Exceeds Expectations

Coinbase Chief Marketing Officer Kate Rouch responded today in an interview regarding the temporary website outage. She stated that the traffic generated by the ad during the Super Bowl far exceeded expectations. Previously, the engineering team had conducted load testing on the website to handle millions of simultaneous clicks. However, the actual traffic was astonishing, with over 20 million clicks on Coinbase's target webpage within one minute, "which is historic and unprecedented."

Kate mentioned that due to the massive short-term traffic, Coinbase temporarily restricted the system and quickly brought the website back online. She also stated that Coinbase has prepared $10 million in funds for users who register during the Super Bowl event and plans to offer over $100 million in similar incentives in the future to help people access and engage with the crypto community throughout the year.

3. Metaverse Social Platform BUD Completes $15 Million Series A+ Financing, Led by Qiming Venture Partners

Metaverse social platform BUD Technologies, Inc. announced the completion of a $15 million Series A+ financing round, led by Qiming Venture Partners, with existing shareholders including Source Code Capital, GGV Capital, and Yunjiu Capital participating. Mu Mian Capital acted as the exclusive financial advisor for this round. The funds will primarily be used for overseas business development and growth.

As a next-generation UGC social platform, BUD allows every user to create personalized 3D interactive content using simple, no-code tools. Its target audience is the global Generation Z, and it is becoming a new choice for social platforms among this demographic.

4. miHoYo Officially Launches Metaverse Brand HoYoverse, Creating a Content-Driven Grand Virtual World

miHoYo, the developer behind popular games like Genshin Impact, officially launched its metaverse brand HoYoverse, aiming to create and deliver immersive virtual world experiences for global players through various entertainment services.

HoYoverse co-founder and CEO Cai Haoyu stated that the mission of establishing HoYoverse is to create a grand virtual world driven by content, where games, animations, and various entertainment types converge to provide players with high freedom and immersion.

5. Animoca Brands Announces Partnership with Brinc to Launch $30 Million P2E Guild Accelerator Program

Animoca Brands today announced a partnership with venture accelerator Brinc to launch a $30 million guild accelerator program to support the global P2E guild ecosystem. The program will certify and mentor early guilds included in the initiative, with investments of up to $500,000, and is expected to reach a total investment of $30 million over two years.

Richard Robinson from Animoca Brands will lead the program. Brendan Wong, founder of Avocado Guild, Saruboti Sasuke, partner at YGG, and Howard Xu, co-founder of Ancient8 Guild, will serve as experts and mentors for the program.

6. Cyber Capital Founder: Polygon Currently Centralized and Unsafe

Cyber Capital founder and CIO Justin Bons tweeted that Polygon is currently unsafe and centralized. Firstly, the management keys for Polygon's smart contracts are controlled by five individuals from eight multi-signature contracts, with four of them being internal team members, while the other four parties in the multi-signature are also chosen by Polygon.

Worse still, regarding its operational security and the cryptographic rituals surrounding the creation of this multi-signature, Polygon is completely opaque. Using management keys requires very high security standards, yet Polygon not only lacks a proper information disclosure mechanism but also refuses to disclose information. As one of the largest cryptocurrencies with this issue, it is a "disaster waiting to happen."

7. PeckShield: BSC-based Staking Protocol Titano Finance Exploited, Losses Approximately $19 Million

PeckShield detected that the BSC-based automatic staking and yield compounding protocol Titano Finance was exploited, resulting in the theft of approximately 4,828.7 BNB (about $19 million).

8. Economist Tyler Cowen: From Crypto Skeptic to Crypto Optimist

Renowned American economist and George Mason University professor Tyler Cowen recently stated in an interview with Techcrunch that over time, he has transformed from an initial crypto skeptic to a crypto optimist. He sees many "super smart people, smarter than economists" and many impressive projects in the crypto industry.

Additionally, Cowen believes that we will ultimately use both centralized and decentralized crypto methods simultaneously. However, he does not view cryptocurrencies as a form of "currency," but rather as a new type of computer, a new legal system, and a new way to achieve reliable decentralized consensus. Cryptocurrencies are more like unified development, a way of thinking.

Recommended Articles

1. Understanding Project Galaxy, which just raised $10 million, and how it tags web3 users

Recommendation: As an on-chain user data credential network, Project Galaxy demonstrates high value in marketing, governance, and more through behavioral analysis and profiling of on-chain addresses. In the coming days, the project will also conduct a public offering on Coinlist.

2. Messari: What Subcategories in the NFT Market Are Worth Paying Attention To?

Recommendation: Messari believes that in the long run, the NFT market will continue to grow into a multi-billion dollar market. In this article, the research institution analyzes and interprets subcategories of NFTs such as avatars, social, and digital land.

3. Circle Founder Talks with SBF: How is Crypto Infrastructure Reshaping Global Market Structure?

Recommendation: Circle founder Jeremy talks with FTX founder SBF to delve into blockchain-based market structures and discuss the impact of policies and regulations on the development of cryptocurrency economic infrastructure.