Understanding ATTA DreamMaker Metaverse in One Article: The "Entertainment Dream Factory" for Content Creators Based on Web 3.0

Without content creators, there is no metaverse. Content is the core of the metaverse; content assets are the actual fillers of the metaverse, as well as its flesh and blood.

Famous singer JJ Lin recently announced his official entry into the metaverse by purchasing land in Decentraland. Beauty blogger "Liu Yexi" has further fueled the heat of the metaverse. Coupled with films like "Ready Player One" and "Free Guy," which have provided a more detailed depiction of the concept of the metaverse, more and more people are discovering that the seemingly profound and mystical term "metaverse" has already been frequently used in the film and entertainment industry.

On the other hand, the speed of internet iteration has exceeded people's imagination, from the social prototype BBS era of Web 1.0 (Baidu Tieba, Douban) to the WeChat social network era of Web 2.0 (Weibo and WeChat), and then to the entertainment social network era of Web 3.0 (Douyin and Bilibili). Each iteration has relied on the efforts of content creators. The metaverse is calling for creators to transition from the Web 2.0 world to Web 3.0, which is precisely why ATTA DreamMaker was established.

On December 10, ATTA announced the completion of a $2 million angel round of financing, with participation from several well-known investment institutions, including Zonff Partners, SHIMA Capital, Hash Global, Altonomy Ventures, Winkrypto, Youbi Capital, LD Capital, Oasis Capital, and Weblock (in no particular order), as well as independent investors like MASK, HECO industry leaders, and YAO Capital CEO Eric Zhang. Additionally, ATTA's partners include Binance NFT, Fun Spark, Element, TYLOO, Binance Charity, myNFT, the YANRAN Angel Fund, Winkrypto, Dewu, and the Flow public chain.

At the same time, ATTA officially launched the DreamMaker metaverse, representing Web 3.0 in the entertainment industry. ATTA is currently the only entertainment metaverse in the blockchain industry, which can help content creators who want to transition from the Web 2.0 world to Web 3.0 develop the unknown "Wild West."

What is ATTA DreamMaker?

DreamMaker is a metaverse product created by ATTA, similar to The Sandbox, with the core concept of building an open film and entertainment creation metaverse that everyone can participate in.

DreamMaker will empower creative professional content producers, allowing them to refine and trade their mature scripts, stage designs, styling designs, etc., in the metaverse with other players. At the same time, DreamMaker hopes to provide all ordinary players with the opportunity to become stars, directors, screenwriters, etc., in the DreamMaker, achieving their "second life" in the metaverse through a Game+Social approach.

The DreamMaker ecosystem consists of three important parts:

1. The Editor - As the infrastructure for the entire DreamMaker operation, The Editor modularizes elements in the film creation process, such as scripts, actor costumes, filming locations, plots, dialogues, props, and soundtracks. Players can create and export components and finished films to the sandbox and market as game assets.
2. Marketplace - We know that the works of crypto artist Beeple can be made into NFTs and sold on secondary markets like OpenSea, establishing connections between collectors and creators. ATTA also hopes to provide a trading market where excellent works and creators can gain recognition from others. Creators can upload, publish, and sell their different filming locations, script plots, props, costumes, and finished films in the marketplace. They can earn royalties from secondary sales and can also rent others' works for their own creations. ATTA aims to create a positive reward economic system to encourage creators and build a sustainable economic system.
3. Metaverse DreamMaker World - The DreamMaker metaverse is a film-themed sandbox world that includes screening rooms, actor training halls, television stations, personal film studios, marketplaces, and more. Players can unleash their creativity in the DreamMaker world by using free, self-made, or purchased components in the editor, building, planning, and filming their own creative short films through gamified mechanisms, interacting with other players in the metaverse, and ultimately producing their own creative films to be screened in the metaverse cinema (community).

In simple terms, users can create short films and all elements within them through the film editor and invite other players in the metaverse to shoot and perform together, replicating the entire entertainment production process in the real world. Once completed, users can choose to trade and sell their works in the marketplace or display their works in the DreamMaker.

ATTA will provide creators with intuitive and powerful content creation tools. Players can create their own components, animate them, and publish and sell them globally in the marketplace. The editor is ATTA's 3D tool, allowing anyone to create or import their own objects, set them up, and export them to the marketplace.

Users can convert them into NFT assets. The DreamMaker world is a comprehensive metaverse system where players can enjoy and share gaming experiences. In the metaverse, not only can creators profit from their creations, but players can also earn by collecting resources, rewards, and tokens.

NFT and IP Integration, ATTA DreamMaker Creates "1+1 > 2" Effect

In Web 2.0, traffic is often the lifeblood of a company's success. In the world of Web 2.0, the formation of IP is difficult to separate from the boost of capital and traffic. Since the generation, dissemination, and consumption of content must rely on centralized platforms, these platforms become the controllers of traffic, and the control of traffic becomes their cash cow.

When traffic becomes a weapon that can be sold, competition among content producers is no longer fair. In the Web 2.0 creative system, creators often do not possess key production materials, namely traffic and IP, and they usually become a cog in the entire content industry chain. This kind of production and distribution system is the root cause of many creators' suffering.

In the Web 3.0 era, the source of content IP will undergo significant changes. If you observe the current content production environment, you will find that platforms controlling vast amounts of data almost monopolize the entire content industry, from Hollywood to Disney, they almost firmly control various IPs, and content creators have become vassals of these "oligarchs." However, with the emergence of the ATTA DreamMaker metaverse, content creators will be liberated from the traditional IP system, and more and more IPs will be born in the community.

Of course, in Web 3.0, traffic is still the key to success, but unlike Web 2.0, traditional markets can find more new traffic in Web 3.0 and can bring many high-value IPs with large user bases into the NFT market. However, although traditional content can be integrated with NFTs in various ways, the key lies in how to combine the two to create an "1+1 > 2" effect. This is precisely why ATTA aims to attract traffic from movies, music, and esports into DreamMaker through the metaverse framework and reconstruct the film and entertainment industry in Web 3.0.

Imagine that in the DreamMaker metaverse, players playing actors will socialize and co-create with players playing directors in the marketplace and purchase and complete script NFTs. According to the script, players playing different actors can co-star in a short film, film it, compete for awards at the DreamMaker Film Festival, and have the opportunity to appear on the metaverse television station, accepting interviews and honors under the gaze of all players, thus creating IP.

Operationally, DreamMaker will invite various segments of the traditional entertainment industry to settle in. Korean talent agencies can set up offices in DreamMaker, while Japanese film and production companies can establish their own brand buildings and filming locations to meet entertainment demands from both the metaverse and the traditional world.

At the same time, DreamMaker will host numerous talent shows, variety shows, music festivals, and other events, inviting real-life stars and celebrities to serve as judges in the metaverse. Players who own the first 1,000 Avatars in DreamMaker will be able to change their appearances freely and participate in talent shows. Winning players and their characters will be able to participate in the filming of the DreamMaker blockbuster and officially sign contracts with the settled Korean talent agencies and Japanese film companies. Their virtual images may even be utilized and created in the real world, truly achieving a two-way link between reality and the virtual.

Several world-class esports clubs in Asia, such as the top-ranked CS:GO team TYLOO, will also settle in DreamMaker, establishing studios or fan clubs. In terms of stars, many Asian film and television stars will have their own images in DreamMaker and interact with their fans in the metaverse, even co-creating a short film. Singers and bands will also hold their concerts in DreamMaker.

How Does ATTA DreamMaker Metaverse "Benefit" Entertainment Content Creators?

ATTA is a representative project of WEB 3.0 and a pioneer in building a metaverse focused on the entertainment industry and creator economy. The keywords of the ATTA metaverse are "entertainment" and "second life." For example, many people have some creative ideas and wish to create and produce a short video or movie based on their thoughts. However, due to fierce competition in the entertainment market and high barriers in the traditional film industry, they may not have the opportunity for exposure on Web 2.0 platforms. But in the ATTA metaverse, traffic can be bridged to Web 3.0, allowing you to become a film/video creator, director, or even an investor. This is also one of the reasons why ATTA named the metaverse "DreamMaker," as anyone has the opportunity to become a star and showcase their talents.

In fact, bringing Web 2.0 creators into the Web 3.0 world and helping content creators and consumers explore better production relationships and organizational forms is also one of ATTA's missions. Many application scenarios can be realized in the metaverse, such as popularizing science and training for creators, helping creators match with operators, initiating relevant activities, jointly building IP, and collaboratively developing Web 3.0-based tools, etc.

The ATTA metaverse can better balance the relationships between creators (project parties), fans (early supporters and consumers), and investors. For example, content creators can showcase their early works to the community in the metaverse to raise funds. Buyers will be regarded as early supporters and consumers of the project. Once content creators gather funds, they can mobilize developers (including the creators themselves) for development, maintaining the operation of the entire project.

When the project reaches a certain level, developers (creators) and early supporters (consumers) can receive token incentives. You will find that in the ATTA metaverse, things can be completed efficiently while allowing creators and the community to profit, ultimately achieving a win-win situation.

It can be said that through Web 3.0 and NFTs, gathering creators in the ATTA metaverse to eliminate various ailments of Web 2.0 becomes possible: they will break free from the constraints of classical bureaucratic systems and fully turn to the community for content production.

Moreover, ATTA has actually taken a significant step in innovation because, in the "DreamMaker" metaverse, the content generation process is gamified. Players, while enjoying a dreamy entertainment experience, are also motivated to produce content through earning money. The traditional entertainment industry is nearing saturation, but ATTA can expand the market and bring in huge traffic. Imagine if you could shoot a movie without geographical restrictions and financial barriers; wouldn't there be greater room for creativity? Unlike other competitors, the ATTA metaverse is not disconnected from the real world but maintains a close connection.

DreamMaker aims to become a one-stop platform for creators, allowing users with no foundation or expertise to quickly get started. Based on this, the DreamMaker metaverse has established different infrastructures and aims to create a diversified entertainment platform. In DreamMaker, there are Dream Land, screening halls, film schools, television stations, social squares, film studios, etc., with more sections being developed continuously.

1. Dream Land - The Dream Land space is a personal exclusive area in the DreamMaker metaverse, allowing players to own a part of the metaverse, thus hosting content (assets and games). The space is a physical area in the metaverse where players create themes and scenes and profit from them. It can also be used for interaction and socializing between players. The space is used to publish players' creativity and can be rented out to other creators. Each piece of land has a set of pre-built terrain, but it can be transformed and modified by the user who owns it (or other players they invite).

2. Screening Hall - The screening hall is where various users' films are played. Users can watch movies and vote here. Initially, it will be a centralized entry provided by ATTA. In the future, players can build their own cinemas and theaters.

3. Film School - ATTA will invite the most professional screenwriters, directors, etc., in the industry to provide daily training for users. Specific training includes creative development, screenwriting, editing, and the use of other tools. Users can not only learn practical skills in DreamMaker but also enhance their professional abilities by participating in training, gaining more rights to participate in governance.

4. Television Station - The television station is an information aggregation place in DreamMaker, broadcasting entertainment news, NFT information, and various rankings at fixed times daily through entertainment star reports. Imagine your character and works landing on the metaverse film charts, music charts, and popularity charts, gaining exposure and recommendations in entertainment news. Users can obtain the most timely and valuable industry information in DreamMaker, and active viewers can receive economic rewards while also becoming information providers or hosts to earn rewards.

5. Social Square - DreamMaker users can freely communicate in the social square, engage in dialogue, and complete daily tasks. Some public screenings, such as film festivals, will also be held here, and ATTA will host more interesting activities in the social square in the future.

6. Film Studio - DreamMaker members can form teams, establish studios, and collaborate on film production in real-time. At the same time, each player can showcase their DreamMaker achievements in their film studio: films they have shot, scripts they have written, costumes they own, etc., can all be displayed here. ATTA will also invite professional film studios from the real world to settle in, playing trailers or clips of upcoming films in the metaverse, truly breaking down dimensional barriers. ATTA not only wants every ordinary person to participate in film and television production but also hopes to innovate the entire traditional film production process.

DreamMaker also hopes to gradually explore and launch film festivals, music festivals, star concerts, sports events, and commercial district sections in ongoing development. You can look forward to having close encounters with your idols in DreamMaker in the future, or even collaborating with them to participate in the production of a film. These seemingly impossible things will become possible in DreamMaker. The metaverse is a Pandora's box containing parallel universes, and what DreamMaker wants to do is provide creators with a space to unleash their creative potential infinitely.

ATTA's Vision and Development Roadmap

ATTA is committed to bringing a brand new game monetization model to the mainstream content generation industry, empowering the ATTA metaverse through Dream Maker, and establishing it as a gateway between the real world of traffic and the blockchain world. ATTA's mission is to become a pioneer of the entertainment metaverse for content creators in Web 3.0, giving a second life to everyone who dreams of becoming an entertainment star.

To achieve this vision, ATTA has developed the most suitable development roadmap for the DreamMaker metaverse and is progressing step by step, as follows:

• Phase One - Launch Dream Maker Film Arena - Ongoing

To help players better familiarize themselves with the roles, scenes, and settings of Dream Maker, ATTA will first introduce Film Arena, an online game based on BSC, to help players enter the DreamMaker metaverse. In Film Arena, players will be able to obtain different roles and professions, continuously completing professional challenges through a series of tasks while experiencing various functional scenarios of Dream Maker in advance, such as film schools, television stations, film crews, and DreamMaker corporate buildings, and have the opportunity to receive economic incentives.

• Phase Two - Launch Dream Maker Twitter Plugin - Q1 2022

The Dream Maker Twitter plugin is a zero-threshold tool that allows players to create NFTs freely on Twitter, even co-creating NFTs (Co-NFT) with stars and film content they follow. NFTs created by players in the plugin will also be integrated into the Dream Maker metaverse, and players can quickly familiarize themselves with the concepts and processes of film segment production through this plugin, better preparing for entering the Dream Maker metaverse.

• Phase Three - Sale of Dream Maker Assets, such as Avatars, Dream Land, etc. - Q1 2022

In DreamMaker, each Avatar is a representation of each player in the scene; you can think of it as your virtual counterpart in Dream Maker. Each avatar is unique, and all avatars can participate in contributing scripts, building sets, acting, voting, etc. You can decide your future profession on the platform. Each character can visit each other's Dream Land and Studio, socialize, and form film production teams to co-create.

• Phase Four - Launch Dream Maker Alpha Experience Version - Q2 2022

In the Alpha version, players can have some preliminary experiences of DreamMaker and learn the steps involved in filming a movie. Players can generate some plot segments of films through simple operations, introducing simple gameplay through a game format, allowing players to create plots, edit stories, props, and scenes, and generate topics.

• Phase Five - Launch the Complete Version of Dream Maker and Continuous Iteration - Q3 2022

In this phase, the film production functions of DreamMaker will gradually be perfected. From script writing, actor performances, social interactions, collaborative creation, to complete film editing functions, players and creators will be able to experience it smoothly.

• Phase Six - Enrich the DreamMaker Metaverse Sections - 2022-Future

The goal of DreamMaker will not stop at being a film production platform but aims to grow into a virtual world where everyone can relax and express themselves after a tiring day at work. We will continuously develop new sections, creating more interactions with activities and businesses in the real world.

Conclusion

Frankly speaking, the entertainment metaverse is an undeveloped "virgin land." ATTA is committed to creating an open film, music, esports, and entertainment creation metaverse that everyone can participate in, with the core being a Game+Social ecosystem aimed at players and creators. ATTA hopes to bring users a brand new NFT experience, where creators can realize their self-worth in the metaverse, players can satisfy their social needs in entertainment, and potentially earn economic rewards. The ATTA DreamMaker metaverse is bound to become a leader in this field and a reservoir for content creators, with a promising future.

If you are a content creator looking to enter the Web 3.0 world, if you are a developer wanting to step into the Web 3.0 world, or if you are a resource provider in the Web 3.0 world, the ATTA DreamMaker metaverse is undoubtedly one of the best choices.