Analysis of Brave Browser: Features, Operating Mechanism, and BAT Application Scenarios
Effectively allocate advertising funds among advertisers, publishers, and consumers of online marketing content.Author: Diyana, Coingecko
Original Title: 《What is Basic Attention Token and How to Earn BAT》
Compiled by: Hu Tao
The narrative of mainstream digital advertising has been disrupted. While advertising seems to create a win-win situation where users can browse the internet for free and publishers can earn money, it often infringes on personal privacy and actually costs more. Advertisers have access to your personal identity and online habits to maintain a monopoly on your attention while earning huge profits. Additionally, the display of ads means that pages take longer to load and use more data. The Brave browser attempts to address these issues through its utility token, BAT.
What is the Brave Browser?
Brave Browser is a free web browser that actively blocks ads, malicious ads, and trackers. This means your browsing experience on Brave is safer and faster than on a typical web browser. Furthermore, Brave is built on Chromium, the open-source software that powers Google Chrome, so you can still use your favorite plugins and extensions.
What makes Brave unique is that you can choose to enable and control the types of ads you see through configuration settings. Therefore, you will only see ads tailored to your preferences without compromising your privacy while earning rewards.
How does BAT work in Brave?
Basic Attention Token (BAT) is a cryptocurrency built on the Ethereum blockchain and is the native token of the Brave browser. If you enable ads on the browser, you may earn up to 70% of the ad revenue in the form of BAT. You can then exchange BAT for cash, convert it to other cryptocurrencies, store it in your digital wallet, or tip content creators.
Controlling the types of ads you see also benefits advertisers. They can more reliably reach an engaged audience instead of wasting money on poor ad targeting while protecting user privacy.
At the same time, publishers creating content can also run ads on their websites to earn BAT for each view and/or click. This complements the tipping feature you might use to support content creators. If you don’t want to manually provide tips, you can configure Brave to allocate your BAT in your wallet and directly pay content creators based on the time you spend on their sites.
This is precisely the goal of BAT—to effectively allocate advertising funds among advertisers, publishers, and consumers of online marketing content.
It is important to note that BAT is a limited asset with a maximum supply of 1.5 billion BAT. When all the supply is in circulation, BAT will be considered fully diluted. However, this does not mean that rewards for consumers and publishers will disappear! Advertisers use BAT to pay for ad placements, which are then fairly redistributed to consumers and publishers.
How to Earn BAT Using the Brave Browser
There are several ways to earn cryptocurrency using the Brave browser. Here are the ways you can earn income in BAT while browsing the internet:
1. Install the Brave Browser
The most obvious first step is to install the Brave browser. Just by using the browser for 30 days, you can earn BAT worth $5.
2. View Ads
As mentioned in the previous section, you can earn BAT by viewing ads. After downloading the browser, click the BAT triangle icon in the upper right corner where the extension is located to enable Brave Rewards and Ads. You can choose the maximum number of ads per hour on the rewards settings page. (Note: This feature is not available for users in mainland China.)
3. Create Content
If you are a blogger, podcaster, or YouTuber, you can join the Brave Rewards program to allow followers to send BAT as tips. You need to add your website to Brave Rewards and create an account on Brave Creator. Once your website is verified, you will be eligible to earn BAT.
4. Refer Friends
As a Brave Creator, you will receive a referral link to invite friends to download the Brave browser. When they download the browser through your link, you can earn BAT worth $1 to $7.5.
Advantages of the Brave Browser
BAT rewards are one of the benefits of using the Brave browser. Other advantages of using the Brave browser include:
Secure browsing activity, as Brave actively blocks ads, malicious ads, and trackers.
Ability to use your favorite plugins and extensions, since Brave is built on Chromium, which also supports Google Chrome.
No sharing of activity with any third parties, as your cross-site behavior never leaves the Brave browser.
Identity remains private during transactions.
All parties—consumers, advertisers, and content creators—can coexist in a secure, private, and mutually beneficial ecosystem.
The Future of Basic Attention Token (BAT)
The expansion of BAT utility in 2022 may not just be limited to rewards for displaying and viewing ads. According to the BAT Roadmap 2.0, we may see:
BAT utilities for search engines
BAT for e-commerce
VPN BAT
BAT rewards for verified content on IPNS
BAT for pinning content on IPFS (file sharing)
With over 40 million monthly active users, it is safe to say that Brave is growing into a mainstream web browser, with BAT being a pillar of its growth. Soon, we may witness the widespread adoption of Brave and the accessibility of decentralized finance (DeFi) for everyone.
