Famous artist Yishan collaborates with umx to promote public welfare and spread the warmth of art

On October 14 at 14:00, the NFT works of the renowned artist Yishan concluded perfectly at the charity sale on umx.art. Since the launch of Yishan's works on October 12, it has attracted numerous artists, collectors, and crypto art enthusiasts.

1. NFTs as a New Way of Charity

The relationship between art and charity has always been inseparable. As the application of NFTs in the art field continues to mature, NFTs have also become a new form of support for charitable causes.

Blockchain technology allows digital goods to be verified, easily transferred, traded, and traced, laying a solid foundation for the development of the digital economy. As part of the future digital economy ecosystem, digital charity has also expanded and extended its boundaries with the help of blockchain. Collectors participating in charitable activities can not only collect NFT works but also gain a sense of honor from contributing to charity.

2. umx Launches Artist NFT Charity Sale

This is umx's first artist NFT charity sale, leveraging blockchain technology and NFTs to support social welfare. By integrating 'new technology' with 'new cultural creativity', we will explore more innovative endeavors in the charitable context, giving back to society through NFT types of charity. All proceeds from this sale will be donated to the "Field Biennale" charity project, allowing more artists and art enthusiasts to embrace the digital wave of art collection while also having a profound impact on promoting the economic application of digital technology and the development of agricultural culture.

The launch of this NFT charity event marks a new step in the "Blockchain + Charity" field. We hope that this more technologically advanced and collectible approach can encourage more caring individuals to contribute to charitable causes and seek greater development space for the NFT ecosystem. While embracing the digital economy and exploring the digital age, umx looks forward to more partners joining in, collaborating in exploration, and moving forward together.

Yishan
As a pioneering figure in digital art, Yishan has been engaged in digital art creation for eight years. Not to mention the leap in his artistic career from the 1.0 era to the 3.0 era, each category of his digital creations represents a new beginning, with each piece facing a unique present, which is intuitively reflected in his over 3,000 paintings, more than 100 sculptures, and over 10 animations or GIFs created using digital technology. Yishan's personal achievements in digital art creation have made a tangible contribution to the development of digital art in China.

Yishan has made his first attempt at the fresh concept of NFTs, with two of his works, "Digital Child" and "Innocence," minted as NFTs for the umx.art charity sale (the auction is hosted by Sichuan Seoul Di Auction Co., Ltd.). This charity event is jointly organized by Mr. Yishan and umx.art, with all proceeds donated to the "Field Biennale" charity project, helping to convey the warmth of art through charity.

This sale received 114,000 views, with over 10,000 participants. The unique NFT work "Innocence" was sold for 318,000 yuan; "Digital Child" was issued in 100 copies, starting at 100 yuan, with 203 collectors competing to bid. The first winning bidder's bid was ten times the starting price, while the last winning bidder's bid was double the starting price. This auction not only set a record for the highest amount raised for charity on the umx platform but also contributed new energy to rural revitalization and the integration of agricultural culture and tourism.

"Innocence" - Digital Painting | 6000×4500 pixels

Yishan's sale of NFT works on umx.art marks his first exploratory journey in the field of crypto art. He hopes to promote the upgrading of Chinese digital art through bold innovations in digital art creation and proactive promotion of digital art. This charity sale reflects his deep local concerns and spirit of social contribution, allowing art to release its value that benefits people's livelihoods.

"Digital Child" - Digital Painting | 2000×2000 pixels
"Field Biennale"
The theme of the first Field Biennale (Guangan) was "Guarding the Homeland," while the theme of the second Field Biennale (Zigong) was "Red Land," which aims to preserve agricultural culture and express it in a contemporary manner.

The biennale focuses on the connotation of agricultural culture, deepening contemporary artists' exploration and excavation of the roots of Chinese culture, revitalizing the cultural prototypes and historical memories of agricultural civilization. It aims to activate traditional cultural genes with a new contemporary artistic context, restoring and reconstructing the ecological lineage of agricultural culture. The Field Biennale has become a more contemporary artistic practice in participating in the construction of Chinese rural areas and promoting the transformation of rural culture.

The sale of Yishan's NFT works has concluded perfectly, and it is believed that this charity sale will undoubtedly cause a great response in the industry, attracting more artists to enter the field of crypto art and drawing more collectors, digital art enthusiasts, blockchain players, and other consumer groups to pay attention to NFT art.