百威英博进军NFT跨界领域,旗下百威品牌投资VaynerNFT公司

2021-07-14 23:11:28
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链捕手消息,跨国啤酒生产集团百威英博(Anheuser-Busch InBev)全球品牌副总裁Richard Oppy表示,该公司正计划进军NFT跨界领域。其百威(Budweiser)品牌正在投资一家由互联网企业家Gary Vaynerchuk经营的名为VaynerNFT的新NFT媒体商店,并将成为其第一个客户。

Oppy称这一合作为“长期的商业行为”,将涵盖票务、商品等多个业务,此次举措首先将聚焦于百威拥有的知识产权。根据Statista的数据,百威是2020年全球最有价值的啤酒品牌,价值140亿美元。(CoinDesk

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