How traditional brands enter the NFT market, from potato chips to toilet paper?

This article is from Odaily Planet Daily, original title: "From Chips to Toilet Paper: A Look at 10 Traditional Brands Entering the NFT Market," written by: Adriana Hamacher, translated by: Moni.

Content Overview:

• Traditional brands have begun to seriously consider NFTs as an effective way to interact with audiences and promote products.

• Nike, Panini, and Vodafone are among the first brands to recognize the potential of NFTs.

Now, traditional brands are also catching up with the trend of non-fungible tokens (NFTs). From tacos to toilet paper, more and more companies are trying to mint their own NFTs. It is truly surprising to see traditional brands seriously embrace these unique, collectible tokens and actively engage with audiences in the digital world! Let’s take a look at the top 10 traditional brands entering the NFT market.

Pizza Hut's Pixelated Pizza

Pizza Hut Canada (parent company Yum Brands!, which is also the parent company of Taco Bell) launched a "Pixelated Pizza" artwork and listed it on the NFT trading platform Rarible for 0.0001 ETH (approximately $0.18). According to Megan Farquhar, Executive Creative Director at Ogilvy, who was responsible for the campaign, the idea behind Pizza Hut's low-priced pixelated pizza was to make it affordable for everyone, just like having a slice of pizza doesn’t cost much.

Additionally, this NFT provided Pizza Hut with marketing opportunities, as they introduced four new recipes to Canadian restaurants through this campaign, and every week Pizza Hut would release an NFT of a new flavor pizza. The first new flavor pizza NFT was sold this week, but subsequent NFTs have been listed for as high as 5 ETH (approximately $9,000). Megan Farquhar excitedly stated, "Now, Pizza Hut's delicious pizza can also be preserved in the digital world."

Pringles and Inedible Chip Cans

Kellogg's chip brand Pringles has announced the launch of limited-edition flavors and released an NFT named "CryptoCrisp." Pringles stated that they would auction 50 NFT chip packs, but these chip packs would only exist as NFT artworks, not as actual chips. It is reported that 10% of the auction proceeds will be paid to the artist H+Creative who created the NFT.

Taco Bell's "Delicious" Collectibles

When the taco fast-food chain Taco Bell launched Taco-themed taco NFT collectibles, they quickly sold out. Taco Bell created five different NFTs, each priced at 0.001 ETH (approximately $1.79), which is very cheap in the NFT market. However, some collectors who obtained Taco Bell NFTs were able to resell them for nearly $200,000! Of course, this profit is quite substantial, and the Taco Bell Foundation plans to use the proceeds from NFT sales to help young people find jobs.

MGA Entertainment's "Bratz Dolls"

Animoca Brands has obtained a license from MGA Entertainment Inc. to create and release games related to the famous Bratz dolls, as well as a series of NFTs. Last December, these "NFT dolls" were created in the form of collectible cards, with the rarest "Shimmerin" NFT being redeemable for a physical doll.

Ubisoft and the Disappearing "Rabbids"

Game publisher Ubisoft released a game called "Rabbids" based on the Ethereum blockchain last year, where players could purchase popular characters within the game. However, players could not hold onto the "Rabbids" for long, as they could be bought or even "stolen" by other users. Nevertheless, Ubisoft stated that they would donate the related proceeds to the charity UNICEF, so even if players were stolen from, it wasn't too big of a deal.

Charmin's Non-Fungible Toilet Paper

Procter & Gamble's toilet paper brand Charmin released a series of artworks this week called "NFTP," which stands for "Non-Fungible Toilet Paper." This novel idea immediately attracted a lot of attention. Charmin's toilet paper NFTs are priced at up to 0.15 ETH (approximately $264.72), and the proceeds will be donated to the humanitarian aid charity Direct Relief.

Ubisoft's Blockchain Program Director Nicolas Pouard said:

"We want to do something crazy and different; we really want to create our own NFTs and see how far we can go in the programmable space."

Nike's CryptoKicks Patent Inspired by CryptoKitties

Two years ago, sports brand Nike recognized the NFT trend and applied for a patent for an NFT sneaker called "CryptoKicks." Nike's idea is that various designs of sneakers can continuously "breed," essentially creating new, customized shoes in the real world. The concept of "CryptoKicks" is also a tribute to "CryptoKitties," as "CryptoKitties" allows owners to breed virtual cats.

Smartphone Giant Vodafone Launches Vatom NFT

In 2019, smartphone giant Vodafone launched an augmented reality game where players had to search for an NFT called "Vatom" on the streets of central London. This game was part of a promotional giveaway by Apple, and Vodafone would release "Vatom" at six of London's busiest low points for two hours each day. The game was so successful that Vodafone released a new version in 2020, this time in collaboration with Samsung, offering users thousands of tech rewards related to NFTs.

Trading Card Company Panini Launches Premium NFTs for Sports Leagues

The NFL (National Football League) and NBA (National Basketball Association) have partnered with trading card company Panini America to launch NFT card collectibles featuring star athletes. Panini is one of the earliest card manufacturers to explore NFTs, allowing collectors to collect physical star cards as well as own, trade, sell, or auction digital assets.

Blockchain Racing Game F1 Delta Time Launches NFT

The blockchain racing game F1 Delta Time's 70th Anniversary Apex Racing NFT is on sale on Opensea, commemorating the 70th anniversary of Formula 1, with the highest bid currently at 620,000 REVV, approximately $137,179.34. This game is developed by F1 partner Animoca Brands, allowing players to create NFT collections that include car parts and drivers. The company is currently exploring NFT collaborations with hundreds of racing brands, including MotoGP and Formula E.

Last December, a segment of the F1 Delta Time racetrack was auctioned for about $223,000 to an NFT whale buyer, the anonymous founder of the NFT fund Metapurse, Metakovan, who recently purchased digital artist Beeple's NFT for $69.3 million.